The intention of this paper is to define the quantitative research and to explain the reasons why I choose this as a research approach. Regarding to Marczyk, DeMatteo & Festinger (2005) suggest, it is necessary to think carefully about an appropriate research design when the researcher wishes to answer specific questions, clearly define the variables and measure the hypothesis. Choosing the suitable research design is important because each type of research design has its own characteristics and methodology. Given this, is must be realized that all research designs have both strengths and weaknesses. Hence, the researcher must make an informed and personal decision about the match between the kinds of variables to be studied and the strength and weaknesses of the various methods (Herzog, 1996).
The objectives of this essay are to discuss key elements of qualitative and quantitative research designs, including the distinction between them. The distinction between these two research designs will also be compared with scientific and non-scientific approaches. Empirical examples illustrating the usefulness of the two designs are also given. This essay will focus on the key characteristics on aspects of data being used and its collection techniques, how it’s used and analysed as discussed by Popper (1989), Ragin (2000), Flyvbjerg (20010, Janesick (2000), De Vaus (2001), Denzin (2000) and Greenstein, Roberts and Sitas (2003). Discussion Although the key elements of these two types of research design are essentially identical, there are some notable differences in terms of how data is collected and analysed.
A research design is defined as a plan or blueprint of how one intends to conduct research (Mouton, 2005:55). A research design focuses on the end product of the research process, that is, the type of study being planned and the type of results aimed at. Its point of departure is the research problem, and hence it focuses on the type of evidence required to address the problem adequately. According to Mouton, research designs are tailored to address different kinds of research questions. Thus, when attempts are made to classify different kinds of research studies to different design types, they are classified by the kind of research questions they are able to answer.
Qualitative research is open-ended whereas; quantitative research is more structured. The purpose of this paper is to describe the characteristics of quantitative and qualitative research and the application within an article. What is qualitative and quantitative research? Quantitative Research Description Studies using quantitative research analyze phenomena by trends and frequencies (Al-Busaidi, 2008). The sample size is important.
Later, the information regarding to the primary data methodology is given. This section explicates the reasons behind the selection of a quantitative approach as well as the instrument employed to collect the data. In addition the questions included in the questionnaire are explained and pre-tested. Lastly the sampling method is also described in conjunction with the data analysis process and the ethical standards of the research study. 4.1 Type of research design A research design according to Churchill and Iacobucci (2005) can be defined as “The framework or plan for a study, used as a guide to collect and analyze data.
CHAPTER THREE RESEARCH METHODOLOGY 3.1. Introduction This chapter will explain chronological way to do the full research by using different research methodologies. The purpose of study will be explained by the appropriate philosophy in a right approach and the pattern of the reach will be discussed by the researcher thoroughly in this chapter. This approach will be a combination of data collection procedures using both primary and secondary sources, sampling methods, strategy of the research. Every research has some limitations and this chapter will also discuss the limitation of the study by detecting it and comparing with different approaching methods which can be used.
Researchers, who use this approach, analyze previous theoretical claims, questioning preceding findings and conclusions. Critical Research is also referred to as the transformative paradigm. Critical paradigms are used in qualitative research methods that include interviews and group discussions; these are techniques that allow for collaboration that can be carefully deployed in a way that avoid discrimination (Mackenzie & Knipe, 2006). Critical research analysis and interpretation seeks categories, patterns and themes to result in the data collection. The results are useful to identify ethical integrity and social injustices.
3.1 Introduction A research is an investigation to discover new knowledge by collecting numerous information on the certain ideas or theories. The research methodology is the ways to solve the research problem systematically by using various steps. 3.2 Research Method The researcher has used the quantitative method for this research. The quantitative method is a method to collect various numerical data by using mathematically methods. The purpose of using quantitative method is to measure various perspective and opinions in a chosen sample.
This chapter finishes with a summary in paragraph 6.7. Introduction Research methods are often divided into two main types: quantitative and qualitative methods. Qualitative research is a method of inquiry employed and aims to gather an in-depth understanding of human behavior and the reasons that govern such behavior. Quantitative research is explaining phenomena by collecting numerical data that are analysed using mathematically based methods (Gunderson & Aliaga, 2002). Meaning quantitative research is essentially about collecting numerical data to explain a particular phenomenon.
Task 3 There are two techniques that can be used to understand and interpret the data in a research proposal. These two technique are quantitative and qualitative analyses; it is important for the researcher to understand the difference between both techniques. Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.