1.0 Introduction
Keels Super is one of the premier super market chains in the country, which adds value to their products to improve customer satisfaction and retain them in the long term. Keels Super is a supermarket chain, which has number of supermarkets in many of the major cities in the country. Keels Super is the first super market chain in the country who took the initiative in changing the supermarket culture by making many changes, specially in the last decade. There were only few supermarkets for the last two decades, but they were not customer orientated, but Keels Super is the first supermarket that has made a rapid change in customer care. They have introduced some valuable and effective sales promotions in the supermarket industry. The customers have been enjoyed benefits such as wide choice easy payment comfortable shopping environment. Keels have produced lots of employees in Sri Lanka due to their effectiveness of their outlets. Now Keels has been one of the leading supermarkets in Sri Lanka, because their customer services, quality product, and their marketing techniques are very effective than other supermarkets. In the recent past Keels interested in penetrating into areas which it does not have market presence? (Ex.)A supermarket outlet was opened in Gampaha and it tries to penetrate in to untapped areas of the business.
Sales promotion
In marketing, sales promotion is one of the four aspects of promotion. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotion is a short term incentives will encourage the purchase of sales of a product or service. Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Sales promotion is media and non-media marketing communications employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Sales promotion can increase the sales in the short term and sale promotion can increase awareness of the brand among consumers.
This case study addresses the issues face by Kelwhit & Torilaine Enterprises Ltd (K&T), and help to make decision of K&T’s future growing direction. The key question is if K&T should take more stores to expand the business under the current circumstances.
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
Promotion: this is to tell the customers that the products or services that is available by advertising will encourage the customers to buy the products or services by offering promotions. Sales: this provides that the goods and services are suitable to customers that they need or want. This area of department involves making sales. This function helps Sainsbury's to achieve the objectives. The way they manage to do this is by increase their sales so that it increases its market share or market segment.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Therefore, sales promotion is essential for this stages. The BMW group can encourage potential consumer to purchase their cars by involves offering short-term incentives. They need run different customer loyalty programs as one of the promotion strategies in major markets. For example, in North America, BMW offers repeat purchasers a USD500, USD1,000 or USD1,500 Loyalty Credit depending on the model of the vehicle (Dudovskiy, 2016). Other than that, the sales promotion is based on the personal selling, public relation and so on. Personal selling is the most traditional way, the staff will direct sell the good to consumers. After that, it includes provide a good customer service after customer purchase it, and directly build a good image for the company. Therefore, the recommendation can be considered sales
...nal supermarket retailers will reinvent themselves over a period of time, in order to attract and maintain a loyal customer base. New concepts, neighborhood marketing, and innovation will be the key to success over the next decade.” (Imlay, 2006) What is propose is that a smart mix of products, perhaps catering to demographic tastes and needs, may tempt the shopper not drive out to the big box store, but instead loyal to their local market.
Promotion is to raise awareness of the sport marketer’s product, and to increase revenues in sales. Promotions are vital to the sports industry because it is how sport marketers advertise their products, and to raise awareness of the product and brand. An example of promotion would be when a professional baseball team has a promotional event such as a bobblehead give-a-way and a post game concert to raise attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the give-a-way. Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
In addition, effective advertising can keep a consumer’s mind fresh about the image of a brand, which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as salesperson does not need to inform people about the product features as it has already advertised.... ... middle of paper ... ...
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.