The Role of Advertising in Business

When the marketing process performs well, the customer will be satisfied and buy again. In order to ensure the marketing process does well, the marketing manager should have a good understanding of the marketing concept. The marketing concept refers to a company aiming all its efforts to satisfy its customers. Companies must use a total company effort to satisfy customers. Total company effort includes a company offering superior customer value to attract customers, satisfy those customers, and retaining those customers.

The role functional areas play in supporting marketing activity. Marketing Marketing determines what products or services are needed or maybe of interest to customers and how to make them available. Marketing responds to customer’s needs. Marketing make sure that the company builds good customer and clientele relationships. Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop.

Marketing is about value creation of the product or service, the more you add value, the more you will get competitive advantage in the competitions in the market. The purpose of marketing is to build and develop strong relationship with the customer in a specific customer segment. In today’s world of business marketing’s role is to provide differentiations of the products and services and capture a strong customers’ focus and build loyalty for long term business commitments. Understanding the core marketplace, identification of needs, want and demand of the customers and coordination of these tasks is the aim of marketing to satisfy the customers. Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on.

Inspires Employees Today’s professionals or you can employees want more than just work. Actually, they want an environment where they can contribute straightforwardly to the company. If you create a loyal brand image among the customers and portray your next mission in front of employees they dedicatedly work to achieve more than you have planned. By doing so, your brand will be able to get uncountable quality customers who shop around your brand. Ending Notes: A good brand identity design work as a catalyst for other referral businesses.

The purpose of advertising is to convince customers that a company's services or products are the best, make the customers aware of your product, convince them that the product you are offering is right of their needs, create a desire for your product, enhance the image of your company or business, to hold existing customers, to increase sales of products because we all know that we are using advertising as a strategy to earn money and that’s the real purpose of advertising. In this chapter, all the academic and professiona... ... middle of paper ... ...f advertising. Available from: - contentwriter.in/articles/advertising-marketing/importance-advertising.htm Uttara Manohar (2013). Available from: - buzzle.com/articles/different-types-of-advertising.html Paul Suggett (n.d). Guerrilla Advertising.

A societal marketing approach is carried out by making good marketing decisions through considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. This tactic focuses on delivering value to customers to improve the consumer and the society’s well-being. Office Depot appears to be focusing on the building profitable customer relationships process of marketing to build value. They are taking their customer relationship management process into account to build their customer relations by delivering superior customer value and satisfaction. They are also realizing that their customers are very important to the success of their firm and are striving to fix any problems associated with their actions.

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing also involves analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers.

Promotion is one of the important components of marketing mix therefore it cannot be ignored. Promotion is the component that involves delivery of messages i.e. what your company tends to tell its target consumer about the product or service they are offering to target customers that emphasizes the benefits of your brand, products and services. One of the communication tools is advertising which is used in a promotional plan by the companies. Goals of promotion include building brand awareness, creating favorable brand attitudes, gaining market share, inducing buying, building loyalty and growing sales (Kurtz 2010).

Advertising and Promotion Strategy Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd. The company should be able to create a message that will be used in giving the product a position in the market. In the current world internet has changed the way business is being conducted and issues of targeting and segmentation are being handled differently (Milkman, 2008).

For example, the person to initiate contact is called the sender, and the sender's message is encoded and sent to the receiver, who is able to decode and process the message. The receiver can then encode a message to send right back to the original source. Making sure that you are using the right methods of communication with your customers is absolutely essential. In order to better reach consumers, many marketing researchers have begun to study the field of semiotics, which is studying how people convey certain messages. These studies will help businesses in the future to be able to form better relationships with their customers.