It’s a way to persuade general consumers to become interested in the business and/or product. Place - Many marketers state that marketing is all about putting the right product, at the right price, at the right place, at the right time. With this said, the place is the location and methods of getting the product to the customer. How does the 4 P’s relate to
This step is a communication between a product or business and the customers because marketing lets the business notify their targeted customers about the benefits and qualities of a product. This way possible customers can learn about the product and possibly buy it. Value based Marketing When selling goods or solutions, values-based marketing is to attract a customer's values and integrity. It changes advertising out of a product-centric strategy to some customer-centric one. Values-based marketing may also involve integrating customers' values to the way services or products are
Communicating refers to informing the customer of the offerings available. This correlates with the promotion element of the traditional marketing mix but, in the value approach, consideration is also given to the learnings that can be had from customers. That is, communicating is a two-way exchange between the business and the customer, as opposed to the one-way stream of communication from the firm to the customer seen in the traditional marketing mix. Delivering is closest in meaning to the ‘place’ element of the 4 Ps, as it refers to getting the offering from the business to the customer. The difference, however, is that in the value approach, the focus is of course on this process being undertaken in a way that maximises value, rather than simply achieving the task.
Price is what the company is charging its customers for the product. Place is where the company makes the product available to consumers. Promotion is what the company is doing to promote its product to persuade customers to buy it. First off, the four Cs are customer solution, customer cost, convenience, and communication. The four Ps basically describes the same principles as the four Ps but just from the customer’s perspective.
Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop. They also analyse the company’s ability, development, targets/goals, performance and further potential to develop. Finance The role of finance is to ensure that the funds are available to the company ... ... middle of paper ... ... banner ads, and emails , personal selling- persuading customer/consumers to buying the product through Sales presentations, sales meetings, face to face selling, via telephone etc. , sales promotion- to increase the consumers demand over a limited period of time i.e. discount, coupons etc.
Advertising is the preferred means of communication between the consumer and the company. Convenience- The company must be aware of the different avenues the consumers would like to purchase the goods and services. These avenues may not necessarily be favorable to the seller, but it must be convenient enough to the consumer. The 4Cs model has some key questions that must be answered in order for the designed marketing mix to be effective.
It may be difficult for marketing teams to change their mindset and see its value in a different way going forward. Marketing will help the buyer by assisting them to get informed about their decisions through research, prioritizing and trying the offering. In addition, marketing turns the relationship management over to sales after a buyer is Ready-to-Buy. Marketing helps deliver the content that helps the buyer choose. Finally, marketing must dovetail with sales to assist the buyer in optimizing the decision they have made to choose that provider for the long-term.
Marketing B2C Site, Compared to a B2B Site Introduction When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being able to implement the marketing process and plan accurately along with being able to remove the potential obstacles. This paper will show and define the meaning of marketing with (B2B), (B2C), and compare how marketing differs between the two websites. Understanding marketing a company has to know the 4 Ps. When determining the difference in a B2C site compared to a B2B site one should focus on the 4 Ps of marketing which is Product: branding, warranties, packaging design and new product development.
There are two types of research Sainsbury's could use 1) field research and 2) desk research. Promotion: this is to tell the customers that the products or services that is available by advertising will encourage the customers to buy the products or services by offering promotions. Sales: this provides that the goods and services are suitable to customers that they need or want. This area of department involves making sales. This function helps Sainsbury's to achieve the objectives.
Brand image has traditionally been thought of as method for acquiring customers, but it also influences current customers in the way that, “The package standing out on the shelf affects the consumer decision process, and package design must insure that consumer response is favorable” (Silayoi and Speece). The consumer will be more satisfied with a product which has an image of overall quality and will result in the rebuy of the product or