Pokemon Go Essay

Since its recent release, Pokemon Go has been sweeping the country as the new rage in gaming. You can find trainers searching for new and rare Pokemon all over, from parks and movie theaters to shopping malls and restaurants.

If your business hasn’t already jumped on the Pokemon Gaming bandwagon, you should highly consider it. Social media alone is a huge, free tool that your business can be using to grow its reach. Think of Pokemon Go in the same light, as a great way to reach new customers and better engage with your existing customers and loyalists.

Here are some innovative ways that you can leverage Pokemon go for your business.

1) Host a Lure Party
Like many businesses host trivia or happy hour, you can boost your sales by hosting

Create a map with a route linking to other Poke Stops and highly concentrated Pokemon areas in the vicinity of your business, but don’t give out the map and the list of Pokemon until your customers show up in person. Give your customers a that map and the list that they need to catch and take a picture of before they return to your business. For instance, the first person back that has completed the route and has taken pictures of all the designated Pokemon in the area, gets a prize or a freebie. You could also offer fun bonuses, freebies, discounts, and deals for everyone who participates.

4) Incentivize Posts of Pokemon in Your Business

Social sharing is a great way to promote you and show that you are a Pokemon Go friendly business. Offer your customers rewards for the pictures, videos, and checkins that they share of themselves or the Pokemon that they are catching at your business. You can run week or month long contests that give your customers the opportunity to compete for the most shares in that given period of time. You can put your prizes in tiers to offer better prizes to the people who share the most while they are catching Pokemon at your business.

An example might include running a month long competition for your customers that