Introduction The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations …show more content…
When this phone released, it was only available on a first come first serve basis with a limitation of two phones per customer.  The trademark for this phone and future iPhone developments was its home button. The iPhone 3 was completely touchscreen (other than the home button), had a metal rear casing, a 3.5-inch display, and was initially the foundation for future modern smartphones to come.  Apple was proud to announce that on September 10, 2007, 74 days after its release the iPhone 3 sold its 1 millionth phone.  iPhone was included in TIMEs All Time 100 Greatest and Most Influential Gadgets where TIME honored this original phone, not its latest model, for “the way it rocked the mobile-phone industry” (8 Years of the iPhone: An Interactive Timeline, …show more content…
The distinction between these current models and the past iPhone models are their size. The iPhone 6 has a 4.7-inch display and the iPhone 6 plus has a 5.5-inch display. Both of these models also features a retina HD display with a curved body and NFC chips for an Apply Pay feature.  Both of these models had the best presale in the history reaching 4 million orders within the first 24 hours. In addition, both models breaks the previous 9 million record sales by selling 10 million within the first weekend.
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While all of these new products were soaring Apple’s profitability to new levels, they were about to change the mobile world with 2 products, the iPhone and the iPad. The original iPhone was announced on January 9th, 2007, available only on AT&T. The idea for the iPhone started in 2005 and was pursued as side project, costing an estimated $150 million dollars in research and development, this phone was going to change the way that people communicated with each other as well as with the internet. The iPhone became available in the United States on June 29th, 2007, and it was an instant hit. Consumers camped outside of Apple stores to be the first to own the phone, most stores were sold out within an hour of
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
This iPhone was thinner and lighter than ever before and was revealed on September 12th, 2012 (Savov, 2012). Everyone was a little weary because this was also the first iPhone to be completely supervised by Tim Cook. But Apple did not disappoint. With a bigger screen, LTE technology, iOS 6 software, and a new 8MP camera, there were over 2 million preorders within the first 24 hours (Savov, 2012). This was the first time in phone history where the demand exceed the supply that was available. There was only one big problem that a lot of people did not like right away. This was that Apple changed the charging port from a 30 pin connecter to the new lightening cable (Savov, 2012). It was the first change of the uniformity of the iPhone. This generation was also the most expensive and Apple was worried that the price could potentially deter people from buying their products in the future. This is where they got the idea for the iPhone 5C and 5S, the next upgrade. These phones were released on September 20th, 2013, and had a wide target due to the low cost of the 5C and the lavish upgrades of the 5S (Brewer, 2013). The iPhone 5C did lack some of the things that made the 5 special like not having Touch ID, using the A6 chip instead of the A7, and not having the slow motion recording option that the 5S does but both came with iOS 7 and most of its internal hardware was the same (Brewer, 2013). Both models sold over 9 million phones within the first three days of being released (iPhone 5C, 2013). Although a cheaper option, the 5C was not as a big success as the 5S, as Apple had overstocked the 5c and had a hard time selling them all. This is when Apple had to take a completely different approach with the future generations of the
As the consumption of iPhones grows, so does the impact it inflicts. To begin to understand how this device has impacted our society, one must analyze the aesthetics. According to Goggin (2009), two principles that separate the iPhone from mobile phones are “design and customization” (p. 232). The design of an iPhone is very clean and simple, which is beneficial for any type of user to operate, especially those who struggle with new technology. Better yet, the technology is always improving. The iPhone’s operating system, known as iOS, is constantly refining and polishing its design and features. Due to this, iPhones are becoming more resourceful, user-friendly and aesthetically pleasing. On the customization side, being able to control more of what your mobile device does is a very convincing feature that makes the iPhone stand out. The iPhone gives users an abundance of options to cater their device to their perso...
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Trying to stay ahead of the curve, Apple created the world’s first “smartphone” in the iPhone 3G. This phone/computer/camera/speaker was one of a kind market expansion for Apple and included many first-time features such as a digital keyboard and multi-touch screen. The market expansion proved extremely successful and was then quickly followed up by the iPhone 3GS in 2009 which featured improved speed and a much lighter well-rounded design. These details were then carried onto the next few model designs like the iPhone 4 in 2010 and 4S in 2011. After that, the iPhone 5 made its debut featuring a new lightning charging port and LTE network capabilities (Haselton). Shortly after the iPhone 5, the iPhone 5S was released with a yet-again never before seen feature in iTouch scanning. This feature allowed users to scan their fingerprints to unlock the phone and make in-app purchases quicker than typing out a full password. In 2013, Apple unveiled their most affordable phone, the iPhone 5C. This new iPhone was the first available in a variety of fun colors and was also made of a plastic casing rather than aluminum. Following the iPhone 5C came the iPhone 6/6S/6+ in 2015 which featured a much larger screen display, improved cameras, and a lighter design. This bigger-is-better trend continued through the iPhone 7/7S/7+ and
Apple comes out with a new phone every year usually in October. The products always have a unique feature to them, whether it has a fingerprint scan to unlock the phone or they made it bigger and skinnier. The newest iPhone is the iPhone 6s, they made a couple upgrades from the 6 or 6+. For example one of the colors of the 6s you can get is Rose Gold rather than just getting the black, gole, or silver.
These phones were very popular for their time because they had a long lasting battery life and more talk time. Phone companies began to advance and realize how to pack all the features their customers wanted into a smaller, portable and more affordable device. (Ray) Cell phones at this time had large antennas, twelve keys and no extras like we had today. (Cullen) The physical shape of cell phones changed drastically over time as they began weighing two and a half pounds, and an Apple iPhone only weighing 20 grams today. The perception of consumers changed over the years, as they wanted a sleeker and more portable cellular device. Phones today have advanced to a larger screen with high- quality and less buttons, which allows more space to view multimedia sources.
In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.
Apple uses the four elements of the marketing mix called “The 4 P’s”, Product, Place, Price and Promotion. When Apple is producing their product they look for anything that might satisfy the want or need of the customer. They think about what is going to offer attention to the market. The IPhone is currently a very popular phone, offering music, apps, and camera space and even being able to video
Have you ever wanted a phone that is personalized for you? Android was released in 2008, a year after iPhone. In 21015, there are 2.5 billion Android users worldwide, compared to roughly one billion iPhone users. The Android is better than iPhone because of customization, variety, and design.
Cell Phones have enormously evolved from the time they were first created in 1973 to the year 2014 which is the year we are in as of today. We have went from the Jitterbug to the Nokia phones. Those came out with more things like images and little games on them. The famous games like snake, brick attack, Tetris, and other little gray and black fuzzy games. Those phones had become smaller with less weight. Then we had upgrade from nokias to now the iPhone 5s which is the most purchased ...