Nike Equality Research Paper

The current affair which I had choose was the Nikes equality campaign takes a stance on diversity and oppurtuinity. The campaign was made to encourage others to take the fairness and respect they see on the variety of sport venues to help them aid others to use in the world outside sports. Nike has made equality the center of the campaign using voice and the power which support has today modern society. Nike has a history of being behind such campaigns which reflects the companies values including recent partnerships with Mentor National partnership and Peaceplayer international which regonizes for uniting divided communities. To broaden their market they have included Nikes finest athletes in a short film with the name of Equality. Athletes

In todays marketing world Nikes best advertising point is through basketball, soccer, baseball, athletics, and American football which is why they are considered the global setting shoe and apparel brand ever since the day of being founded as a running shoe. The main reason for this is that for years Nike has earned its right for this for its comfortability and durability in many different conditions. Nike has made significant changes and progress especially with modern sports oppurtuinities like before Nike werec souly focused on the advertising for athletics stars or athletes because that was what Phil was into as he saw there was a need for them. What also drove him to this route was his track coach was an expert in the field which helped aid making the best capable show for athletes to perform their best. However Nike as we know it today has made many collorbrations one of many will be Dr Dre with his highly successful brand Beats by Dre also Nike has gone in diverse sports as I mentioned and have the competitive advantage of competitors like Adidas and