Advertising Strategy: Nike

Nike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide.

Obviously, Nike targets people who enjoy to be active, people who enjoy sports and all of the above. One of Nike’s goals, is to create that “feeling” that transcends the product. Events such as We Run Dubai 10K, athletic and non-athletic endorsements like LeBron James and Spike Lee and social media contests to win Nike products, are just a few of the ways Nike tries to create the sense/feeling of belonging to the Nike Family and community. When a company like Nike builds customer loyalty, Nike increases its market share and accumulates increased sales. Being in the extremely competitive market Nike is in, customer loyalty is highly sought after.

The first is Personal Identity, identifying with valued others in the media. Nike uses this strategy by coming out with new designs and products that people feel they have to have it in order to keep up with the times like keep up with the “Jones” expression. Information is the second and it deals satisfying curiosity and general interest. A perfect example of Nike addressing this need is the commercial with famous athlete with Nike gear on that the consumer might not haven’t seen. But for a customer to inquire that gear you have to go to the website to find the information about the gear.

Nike’s entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and Internet advertisements. The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness.

Introduction One of the fundamental parts of successful brand creation process is developing the strong brand image and communicate brand ID across all available media channels. This essay will discuss and evaluate companies NIKE marketing strategies in terms of companies brand development efforts. The company’s success in the footwear, apparel and accessory markets will be linked with marketing branding concept. Furthermore, the discussion on NIKE marketing strategies and their efforts to preserve and increase the leading market position and marketing activities to increase brand equity will be discussed and critically evaluated. Nike today Companies Nike main business activity engage the design, development and worldwide marketing of high quality sport shoes, apparel, accessory products and equipment.

Nike is a successful business because it uses all the strategy, culture, core values, leadership, and tactics. In fu... ... middle of paper ... ...onsorship. Nike has better quality because they focus on what would be best for the consumer. If the customer is satisfied with the product from Nike they will continue to buy from Nike. No matter what the price is set to be.

The success of the people that Nike promotes helps give Nike a little bit of credibility in what helps make someone a great athlete. So when Nike promotes a shoe saying that a certain type of shoe promising a specific result people not only buy to satisfy the need to create a better reality but also in trusting in Nike and what they can do. Those pictures are their constant appeal to ethos. The athletes like Russell Westbrook and past legends like Michael Jordan that Nike sponsored have created a chain in which Nike gives an athlete publicity and in turn that publicity helps the person they are sponsoring boost the sells for their product more. With all of this Nike helps create an image of what modern American is like.

Essentially, e-marketing allows for firms to create strong ties with consumers, engaging them, and allowing them easy access from almost anywhere. This project is going to examine Nike’s e-marketing environment through the analysis of Porter’s five forces, to eventually show that firms can face both threats and opportunities in a marketing environment (Kotler et al, 2001). Furthermore, it is going to illustrate how Nike uses sources of social media such as YouTube, Facebook, Twitter and Instagram to entice new customers to its own web-site. It does so by providing motivational videos including famous professional athletes wearing their gear. It also promotes its services by providing photos of products, along with detailed descriptions of their functionality, along with inspiring messages.

• It gives a wider geographical reach as it gives their campaigns global coverage which helps them to reach more customers. It helps them to achieve superior results via the online advertising strategy. (Silvia, 2013) • For a potential customer to visit their website Toyota must have its own website ... ... middle of paper ... ...as a greater impact nowadays. Conclusion Advertising is such a best way to promote a product and it is usually used by many companies which is not only Toyota. The three effective ways to advertise chose by Toyota are presence of website which is internet, printed media which is magazine and newspaper, billboard.

The second category could... ... middle of paper ... ...y what it is that consumers want and then provide products to meet that demand. 7.2 External factors that could be researched are competitors, and changes and trends in fashion, which inevitably influence Nike. The findings of this research would allow Nike to maintain their fashionable and innovative image as well as market share. 7.3 Analysing the success of other competitors, and their current sales figures and range allows Nike to see whether there is anything their competitors are doing that they are not it also allows them to spot any gaps in the market if they wish to diversify. Bibliography 1.