Compare And Contrast Nike And Under Armour

It is impossible to turn on a sporting event and not here about Oregon’s flashy new uniforms, NFL’s new apparel contract, or see college basketball’s top teams wearing top athletic apparel. Everyone knows about the big four is sports shoes; Nike, Adidas, and Reebok, and Under Armour. I personally have been drawn to Nike for as long as I can remember. I remember watching Michael Jordan hitting game winning shots, Ken Griffey Jr. crushing homeruns out of the park, or Bo Jackson being a pro at both football and baseball all while wearing Nikes. Rightfully so, I wanted to wear what the greatest were wearing.

Reasons Why

Nike has always been the shoe for me. As a kid I for sure thought it would help me run faster, jump higher, catch better, and hit the ball further. As said previously I had to have them because all the good athletes had them; Derek Jeter, Tiger Woods, Lebron James, and more.

According to Design your own Shoes website (2014), Nike is “the pioneering companies that began the whole custom-shoe craze, and it makes sense that their NikeID site is so awesome. Once you get there, choose between a large numbers of athletic shoes to customize.” This became a huge seller as almost everyone has been to a store, found a pair of shoes they liked, but wished they were in a certain color. With NikeID this became possible. You could make them your teams color or any preselected color, you were then able to customize the materials, width, and even add your own text to the shoe. Once designed and purchased, Nike would build your custom shoe and deliver it straight to your house. This is something that no other shoe company