Nike Assignment

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Assignment of Economics for Managers

Lecturer: Gregory Trotman
Subject: CO5125-Economics for managers
Submission Date: 28 January 2014
By: Group members
Rajveer Kaur (12779931)
Harpreet Kaur (12793172)
Sonam Rani (12875498)

Background information of Nike Company
Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
Description of the Business
The following given is the description of the business as well as the competitive environment in which terms the business operates:
(a) Type of the business
The Nike Company is a manufacturing as well as retailer type company. There are 800 worldwide factories for Nike brand and products. It is true that most of the Nike brand apparel is manufactured out of the United States. It’s all happen due to independent contract manufactures those are situated in different 34 countries. Nike is the one of the largest seller of athlete footwear and athlete apparel in the modern world.
(b) Business products
Nike sells sports footwear such as running, basketball, and children’s shoes and women shoes....

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References List
 Sexton, R.L. (2013), Exploring Economics, 6th edition,
 Keat, P.G., and Young, P.K., (2009), Managerial Economics:
 http://suite audit-of nikes-strategies-994402

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