Maersk Line was fully aware of how they wanted to use their social media accounts. In evaluating the accounts, it was important to rank them to determine which were the most important and needed most attention. Maersk’s chose to be focused on their customers, employees, and the experts within the industry. Maersk did this by developing interesting content for their target audience and encouraging them to engage.
The head of social media, Jonathan Wichmann, understood the importance of social media and was behind the success of Maersk Line’s social media accounts. He played a critical role in launching Maersk Line’s social media presence. According to “One thing we’ve been very conscious about right from the beginning is the widespread tendency
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Wichmann says, "even though we're a B2B company, there's a real visual side to it, moving goods from one part of the world to another through beautiful landscapes; so we have an extensive archive of great photos; rich history and story to be told. There's a basic story about being home, and away, then home again, moving through landscapes." (Dragon, 2013). One remarkable story was of Clara Maersk and the rescue at sea of 3,628 Vietnamese fugitives in 1975 published on September 3, 2012. The story generated great interest from Facebook fans and was viewed, liked and shared by …show more content…
For example in June 2012, Maersk Line posted on Facebook “Maersk Norwich Wale Strike” – which was about how one their ships has struck a wale. The company felt that by addressing the incident it also opening up dialogue about how they needed to have a better understanding of whale behaviors to avoid such accidents in the future. Laurie Fullerton states, “The open, honest discussion was read and commented on worldwide, with other mariners offering suggestions on how to warn whales by giving them a short blow on the horn, and other strategies.” (Fullerton,
The objective of this social media marketing plan is to present a marketing strategy for the J.M. Smucker company, which is among the most reputable food brands in the USA. The company is headquartered in Orrville, Ohio and is a manufacturer of ice cream toppings, natural peanut butter, beverages, shortenings and other products. In the recent past, the company has been failing in its social media presence due to bad publicity occasioned by its anti-GMO labeling campaign efforts. The company is known for its ‘family-friendly foods’ but uses genetically modified ingredients in its products. The anti-GMO labelling campaign support has adversely affected the company’s standing with consumers as evidenced
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
One of the examples of poor communication between crew members on the Titanic was the way they handled the iceberg warnings that arrived.
This memo was written to gain the attention of the company's leadership on the importance of social media presence. To get an outside opinion of the company's current standing, comparison with competitors and to further understand how a strong social media presence can lead a business to achieving its goals.
Macy’s stores are just half of what Macy’s markets in todays society. Today, technology is running the world trying to make our lives more efficient and user friendly. Stores try to keep up in this constantly changing world to get customers to see all aspects of their advertising. Mostly, Macy’s is seen on Facebook, Twitter, Pinterest, and other up and coming sites. Each page is filled with replying and staying connected to customers, marketing upcoming events and contest, and the newest items in stock. Each site is different in its own way and can sometimes be unpredictable when it comes staying relevant. There are many factors to their marketing on social media that can be strengths and
Social media proves time and time again that it can be a very successful tool for helping to grow and expand a business, when used correctly. However, there are many limitations to using social media that need to be taken into consideration. One of the limitations is that companies struggle to determine how their social media platforms are generating sales and profits based on their likes and followers. The ability for a company to identify a concrete methodology to evaluate the success of their social media programs is difficult for most companies and even though who had invested time and resources into assessing this key performance indicator still understand that the methodology used is not necessarily providing them with concrete impact (Sandilands, n.d.). Due to the fact that it takes time for the likes and followers to grow and form a substantial
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.