Gratification Theory In Social Media

B.) Analyze data to observe how social media is used in daily operations. C.) Understand the need for social media and the impact it poses. Results Studies have shown that social media offers a wide range of benefits for product promotion and this new method is here to stay. In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014).

Make a compelling content, post it to social media sites, and if they like it, they will share it. The more your content is shared, the more you'll build backlinks. Best of all, you'll only do this once per content. Reduce your overall marketing costs Facebook and Twitter is free to use, all you need t... ... middle of paper ... ... if not for social media. If you use social media correctly, you not only get a boost in search engine ranking, improve in customer services, build an online personality, connect with business partners, and validate your professionalism and build connections are just some of the reasons you gain competitive advantage to those who doesn't use social media in their business.

Create compelling content The first step is to create compelling, interesting and useful content. This is a way of building trust and credibility for your products and services once your customers trust you for the quality you offer. Putting to use free tools such as WordPress for writing blogs, YouTube for video sharing, and Slideshare and Docstoc to host ebooks and various presentations, sharing compelling content is easier now more than before. Embrace social media optimization Reframing your content to suit social media playfield is important in reaching your prospects. Most individuals visit at least a single social site daily and through social media networks such as Facebook, Twitter, LinkedIn, Google+ among others you can market your content.

But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.

Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.

Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.

Facebook is not the only popular social media website. Twitter has become popular as well, businesses. A new business can use Twitter to gain popularity, send out coupons, host contests and much more. These social interactions will allow the public to gain interest in the new company. A company that is just starting up needs publicity and Twitter can make that goal easier to achieve.

Social media is becoming an essential part of life as social media sites and applications are growing in use among everyday life. [1] It is a marketing tool that allows companies to reach out to the customers and be able to connect with them and organizations are able to trust social media sites as they put information about their companies onto these media sites. [2] Tools such as Facebook, YouTube, Twitter, LinkedIn and other social sites are the main content based which allows the interactive web to interact with the users who participate, they can comment and create content in terms of communicating with mutual users and the public. [3] This has resulted in information being easily shared, searched, promoted, disputed and be created. [4] Once upon a time the web marketing world was ruled by the search engine optimization.

Now it is made more convenient for us since these can be done on social networks with just a click of a button. Doing things online can offer convenience and widen opportunities, and in general people value it (Online Safety, n.d.). Social networks also serve as a door for self expression. People with social network accounts can share current events in their lives as if it was an online diary. In addition, with the amount of people using social networks, companies can use the huge number of users to their advantage.

Another big advantage of using this advertising platform is that companies are now able to reach a significant amount of consumers without using too much effort. An example of this would be a company posting a tweet about a product on Twitter. Not only is this tweet being seen directly by all of the company’s followers, the advertisement can be re-tweeted a countless number of ... ... middle of paper ... ...so. Later in the paper there will be a more in-depth review at how important effective communication is. Companies will also need to keep their social media accounts up-to-date.