These services contained features such as chat programs, games, mail, and instant messaging. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of the Internet. Although some people
Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.
In this 21st century, most companies are popularizing their brands in social media sites which are mostly used by their target groups. Big and small businesses aim at providing adequate information on social media platforms of their brands to their target groups. Therefore, social media advertising mostly involves creating attention through the use of social media sites. These sites include Facebook, Twitter and LinkedIn, which are used globally for communications. These sites offer a platform where brand information is posted.
Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
 Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too. Thus it is an interactive medium where customers also participate and are the content creators. Thus social media marketing is being used by all types of industries ie B2C & B2B. (“The Infrastructure of Social Media”)
The change caused by social media in terms of consumer perceptions and behavior cannot be left to agencies or social media managers alone, but must be reflected much deeper in company value chains. Consumer choices are made increasingly more and more on the basis of social media information. In addition to deciphering the advertising message and reading the websites of companies, consumers use different online formats (forums, chats, blogs, etc.) to share ideas, to form communities and to contact their peers. Consumers have a bigger voice these days and this is the major change in consumers due to social media.
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability.
Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.
One aspect of life that social media is starting to impact is the job world. Thorough various pieces of research, it has been demonstrated that employers are now using several different streams of social media in order to discover possible future employees. As a result, it is becoming more evident that social media influences the selection and recruiting process of employees in the workplace. When social networking was first developed it was meant for people across the world to be able to connect to one another. Now, social networking is used for way more than people just communicating to each other.