One of the things marketers want to do is to humanize their brand” (Houssem, 2013, para 1). By utilizing social media, the companies are constructing the advertising tactic of relating to the audience better. The popularity of social media is growing so rapidly, that companies have no choice but to join in. 80 percent of the top 100 fortune companies are using social media to better engage with their customers. Among them, Ford has an open minded mentality toward new marketing techniques.
To access all features, you will simply have to upgrade your account. Still, even on a free account, it has a lot to offer for a beginner at least. Case Study: Check out this interesting case study of DODOcase’s rapid growth to understand how MailChimp helps. Campaign Monitor Campaign Monitor is an affordable, full-fledged, and easy to use marketing tool that lets you perform email marketing effectively. On its official website, it boasts of winning trust of more than 2 million people at 150,000 businesses around the world.
(Kotler & Keller, 2009) Works Cited Chin-Feng, L. & Hsin-Chung, H. (2009). Variable Assessment Of Product Benefits In Consumer Behavior using a Means-End Approach. Social Behaviors & Personality: An International Journal, 37 (5), 577-581. Retrieved from EBSCOhost. Kotler, P & Keller, L (2009).
With the development of Internet technology, namely the introduction of Web 2.0 has elevated the communication to a new level where people can interact actively and immediately from anywhere in the world. Customer information has always been valuable source of data that firms and corporations strive to acquire, hence, the technology plays as an important medium for the possibility of customer involvement. Moreover, it seems that consumers are willing to contribute their time and energy to co-create with companies. This co-creation means sharing ideas, comments and knowledge. (Prahalad & Ramaswamy, 2004) As a consequence, more firms and corporations are adapting to the new trend and integrate customer effort into their new products and services development.
Make the most of it. Pinterest It took a while for Pinterest to enter the scene of social media marketing. But they are one of the few social channels to boast a whopping 100 million active accounts. With their new search engine, Pinterest is all about search with pictures, not words. There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching BuzzFeed a news and entertainment website used Pinterest to find the hot current trends and get ideas for stories.
It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. Amazon’s mission changed to leverage technology and expertise in invaluable employees to provide customers the best shopping experience on internet and became the “Earth most customer-centric company”. The company introduced a new strategy called “Associate Program” which the goal was attracted new customers to its retail storefront and grows sales. This new strategy proves to be the most important advantage and the company’s sales revenue produced by the associates reached 40%. Another innovation announced by CEO Bezos in 2011 was shifted Amazon to tablet marketplace with the introduction of the Kindle Fire.
(“Google buys YouTube for $1.65bn”, 2006) and another the most recent example is “LinkedIn earned $15.4 million in 2010 on net revenue of $243 million” (Bestgrowthstock, 2011, para. 15). The main reason behind the success of SNSs is because of the number of people that are utilising it; and that is what all companies are looking for. In 2009 Facebook was growing at a rate of 6000 user per day. “At that rate if Facebook were a country than it would be the 6th most populous in the world” (Smith, 2009).
Besides the elite list of celebrities and famous companies such as Google or The New York Times using social media sites as an outlet to gain customers, one of the main reasons it is so successful is its worldwide and global appeal. People from first and third world countries are aware of it, and statistics show that one in every nine people on Earth is on Facebook, and Twitter is adding up to 500,000 users each day. Search engine giant Google, perhaps the most famous name on the internet has started their own social networking experiment, Google+, which experts have predicted will also become a powerhouse. Everything now a day is marketed, from the water we drink, the food we eat and the clothes we wear. Marketing not only establishes brand recognitio... ... middle of paper ... ...eshare.net/HorizonWatching/social-media-101-social-media-disasters.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members. Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world.
Now over 135 million members link there, and Fortune magazine recently made LinkedIn “the only social site to fire up your career” (Wilson, 2010). LinkedIn certainly fired up the careers of its founders. Although only the original founder Reid Hoffman is still with the company, the company’s net worth now exceeds 1.7 billion dollars. The founders and initial investors knew cyber technology, coming from Silicon Valley, Google, and IPO investments. LinkedIn makes business news, national news, and even blog news every month.