Nowadays, advertisement play an important role as it give specific information about the products to be sell to consumers whether on television, in newspaper and other medium. Based on Oxford dictionary, advertisement can be define as a notice, picture or film or movie telling people about a product, job or service. It is an example of something that shows its good qualities and making it public. As we know, children are innocent and highly targeted in the marketing industry. Therefore, billion-dollar of marketing generally will take the advantages towards children by promoting their items in the advertisement because it is easy to influence the children rather than the adults and the way that the marketing industry is now targeting …show more content…
Basically, marketing industry or advertisers will use tricks that can attract the younger children to established brand name preference. Advertisement mostly shown on the television display unrealistic action where the advertisers use the stunt man to do the dangerous action. This kind of action will lead to something dangerous to the children because most of the time children will copy the action exactly the same like in the advertisement. For example, displaying person flying after drinking the product due to the energy obtain from the drink. As we know, children are easy to be influenced. The marketing industry has figured out how to use cartoon characters to get children hooked on their products. For example, Spongebob on pop - tarts, Shrek on Twinkies, Dora on band – aids and more. It is not just cute cartoon characters that the food industries uses to get children hooked on their products. It is a lots of other things that they are doing. In fact, the marketing industry itself says that they spend about 2 billion dollars every year in marketing directly to children (Frost, 2013). So, the industry knows that marketing to children totally works. The marketing industry targeting more towards children these days because they know where the young people are which is online. 90% of children and teenagers are now on some social media site such as Twitter, Instagram, Facebook, Youtube and many more and the …show more content…
Children are bombarded on television, so just turn off the television or just do not expose children to television. But it is not that simple. Junk food marketing to children has now become nearly impossible to avoid because so much of it is happening outside of a parent’s control and beyond their reach. So, in my opinion, people all over the countries must put pressure on policy makers and on companies to protect children from these dangerous marketing tactics. For example, the State of Maine was the first to pass a state-wide ban on marketing junk food in schools (Anna, 2013). It is also very important for parents to teach children the value of money. The children should be educated on the difference between 'needs' and 'wants'. Teaching the children how to be critical of advertisement by picking the flaws in every unrealistic commercial broadcast is very important. In this way, the child will not get influenced very easily by advertisements. We must standing up taller, speaking out louder and joining with campaigns that are happening across the country like Campaign for Commercial-free Childhood which has successfully stopped advertisement for children. As we know, there are already countries that banned advertisement on children under twelve such as Quebec, Sweden and Norway. Meanwhile, countries likes Australia, Brazil, Canada, France, Ireland, Netherland, New Zealand, Spain, United States of America and
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.
Children are the easiest to target, and one thing children love just as much as their toys and parents is food. “Junk Food Advertising Promotes Childhood Obesity,” written by Institute of Medicine (IOM) argues that the main cause to childhood obesity is all the persuading ads that surround them, telling them to buy and eat their fattening product. “Junk Food Advertising Does Not Cause Childhood Obesity” written by Carol Glazer is the director of the Robert Wood Johnson Foundation (RWJF) of health care. She argues that advertising has nothing to do with the fact that children are obese. The fault is that children have lack of physical activity, and no healthy food habits or choices.
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
Undoubtedly, significant issues ranging from the globalization of poverty, access to healthcare, lack of political freedoms, and increase of terrorism and wars are more urgent and pressing, especially since these issues affect people more directly than the slow consequences of unhealthy foods. However, the presence of other ethical issues does not make the ones of the food industries’ exploitation of marketing strategies to innocent children inconsequential. If food industries continue to manipulate the minds of young children in order to solely benefit their businesses, children will grow with these unhealthy eating habits, promoting an obesogenic environment in addition to an extraneous number of health-related illnesses. Since food industries’ advertising strategies to children prove to be unvirtuous, people of all countries need to make more of an effort to limit and ban the companies’ actions, recognizing that their lack of decency, respectability, and morality should not reflect on the lives of the future generations to
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Childhood obesity has gone from 1 in 20 to 1 in 5. Childhood obesity has more than doubled due to false advertisement in children’s television. The exposure our children received in America with junk food advertisement’s on television and online increased by 60 percent from 2008 to 2010. For children between the ages of 8 to 12; meaning 21 food advertisements a day. The food and advertising companies profit off selling foods and drinks that are labeled “diet” when in reality they contain twice the amount of sugar as before.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
After the kids have done all of their homework, parents allow them to watch TV. While their show goes to commercials, they may see many advertisements for non-healthy foods. Which it should be canceled at least during the time the kids are up. During the time the kids are up they should start adverting healthy meal commercials. How can we help prevent the kids from asking, "could we go out to eat, at Burger King, Jack in the Box and many other fast food
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
The advertising is a method of communication that has a big purpose which is to persuade the audience to buy their products .Today, advertising is very remarkable and has an essential role in community.as it tends to impact on children specially. In addition, nowadays, the children are watching too much television and use the social media than previous years. Therefore, they see more advertising. Besides, although there are some good impacts of advertising on young minds, the researchers shown that, the advertising can also have several bad influences on children, particularly, if parents are incautious and do not increase the awareness of their children about the importance of money.
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.