Introduction: The advertising is a method of communication that has a big purpose which is to persuade the audience to buy their products .Today, advertising is very remarkable and has an essential role in community.as it tends to impact on children specially. In addition, nowadays, the children are watching too much television and use the social media than previous years. Therefore, they see more advertising. Besides, although there are some good impacts of advertising on young minds, the researchers shown that, the advertising can also have several bad influences on children, particularly, if parents are incautious and do not increase the awareness of their children about the importance of money.
There are some positive
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First impact is the advertising that involves sexual content. This allow the kids to believe that the best way to be famous and have friends are by looking in this content or do as they do. Such as, in the perfume adds there are many content like these and many children are focus their eyes and try to think about it and sometimes ask other about what these mean. Thus, this is the most dangerous ads it has strong negative effects particularly in their behavior and attitude of them. Due to, misinterpret the messages which are conveyed in these types of ads. Second one, the ads encourage kids to their family to purchase the products that they see in it without any consideration if this product is good and useful or not. For example the toys that advertised in social media like Facebook and Twitter or in television. This creates a tendency to buy it and after purchase it they throw it because they found it very boring and not useful. Third influence, the ads can have strong bad impacts on the food of the kids by encourage them to eat unhealthy foods. This causes diseases and health problem. For instance, todays all children prefer to eat fast food like KFC and follow the advertising to see the new meals. Unfortunately, they do not like to eat health foods that have many vitamins which provide the healthy …show more content…
This makes children’s interest trivial and superficial. For instance, most of children refuse to buy any cheap products. They prefer most famous shop such as H&M, Splash, and Matalan and other brands. This help them to think that the fashionable and people who buy from expensive brand are the best people. As well, it causes them also to communicate with these people only. Thus they will be arrogant and judge people from their forms. In addition, not all parents have the ability to buy from the expensive brand and they try to reduce their spending in order to give their kids they needs and wants. Moreover, several ads seen currently include harmful stunts that kids try to do them. Due to, do not aware and understand the dangerous of it. For example, the ads of Red Bull drink that give energy for people. The company of this drink advertised this drink by famous quote which is “Red bull gives you wings”. Also they are representing this quote in ads. The last bad influence that can considered as the most essential one, is that the advertising can effect self- esteem by makes them feel inferior which weakens the personality of the child. Thus , it causes the kids hate their parents. Due to, the parents do not satisfy their children in the brands they want, food or any other
George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
One reason for this is because kids are easily influenced, and advertisers see it as a way to establish brand loyalty at an early age. I remember as a kid seeing really cool Coca-Cola advertisements. For some reason, I don’t remember Pepsi ads, so I always preferred Coke over Pepsi. This is good for the advertisers, because once a kid is loyal to a specific brand, they will most likely stick with that brand for their entire lives. For the kids, however, it’s not always a good thing. Exposure to so many advertisements can’t be good for them. In some cases, like the image of women in advertisements, it will change a person’s impression of certain things.
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
This survey was born out of concern that there are few statistics on the effects of marketing industry’s impact on our youth. Just as the article on “Consuming Kids” raises awareness about children being lured into believing they can’t live without things and the problems rising out of it. This survey makes us aware of how this market is willing to sacrifice the sanctity of family life by undermining the parents via their television while children watch mega hours of uninterrupted commercials aimed at them. These surveys were compared with a couple of sparsely completed other ones. The respondents felt that problems such as: aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were detrimentally influenced by the youth marketing industry.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
Advertising is something which has developed and destroyed our new generation brain; it has affects people in such ways that they do not understand the consequences and its affects, the phone company, fashion industries and the new type of cars and the truck companies. Study has shown compare to 1940’s the advertising has changed due to the competition between the industries and not caring or paying any attention the damaged what they are doing to the new generation brain.
A huge part of being an American is being a consumer. Consumerism is a social and economic order and ideology that encourages the purchase of goods and services. Consumers play an important role in a capitalist society, which we as Americans are a part of. “Capitalism is an economic system in which individuals or private corporations can own and operate the production of goods, make decisions about the price of those goods, and distribute them as they deem appropriate” (Carl 99). “Starting at the young age of two, children are exposed to advertising through different media perspectives. The average child is exposed to over 40,000 TV commercials a year” (Dittmann 58). Due to the fact that Americans of all ages are exposed to advertisements, many Americans believe that they need to buy unnecessary items and think that these material things can buy their happiness in life. Can you honestly say that money and material things make you happy? The truth is, no, money nor materialism can claim your happiness in life. What you do and make of your life is what truly makes you happy.
The Advertisers have make bad imperssions on children mind, by persuading them what they see in these advertisement is okay. Some Childern influence their parents that buy things that they seen. Adevertisers use Celebrity and other famous icon to encourage the childern to impulse the children. Kids encourage to promoted ads to other TV's viwers, impluse the buyer
In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them. Ads show models with “perfect” bodies. “Every year, the average adolescent sees over 5,000 advertisements mentioning attractiveness” (Haugen). Some feel this leads to teens having low self-esteem, while others argue that it does not have an effect. These people believe teens have the power and control in the advertising world.
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.
They are producing world standard commercials and attracting large sums of consumers in this country. Local and international organizations are spending huge amounts of money each year on advertising to increase consumers’ interest in the advertised products. Nowadays ad makers are concentrating on capturing the emotional feelings or thoughts on a particular matter and making ads focusing on it so that it makes a deep impact on consumer’s behavior and attitude towards the product. As a result, people are seeing advertisements that contain love, passion, culture, celebration, joy, patriotism and historic attachment. This research will try to find out and analyze the impact of advertisements on consumer behavior and attitude in perspective of Bangladesh consumer market.