The image on the cover of Ed Mayo’s influential “Consumer Kids” (2009) (see Fig. 1) draws our attention to the controversial child consumer identity, which has formed the focus of a flurry of popular critical publications about children and consumerism in recent years (Klein 2001, Linn 2004, Schor 2004). The visual depiction of the child fulfilling and detained in his consumerist role captures the common concern that children have been trapped in compulsive consumerism. Cook’s (2008) study of children and childhood as constitutive elements of consumption theory, however, challenges this traditional view. Critically evaluating children’s access to the world of commodities, the meanings and significance of parents’ consumption on behalf of children, he argues that “the child consumer is made well before it is born” (2008, p. 232).
A 2010 Kaiser Foundation study showed that elementary aged children use on average 7.5 hours per day of entertainment technology (Rowan).Various studies have been conducted based on the controversial topic of the impact of technology on a child’s development. Many people believe that by handing their three year old an Ipad or Kindle it’s helping their brain development and enhancing their learning skills. There are some benefits but parents may be holding their children back from fully developing skills that are essential later in life. Parents should limit the use of technology by their children in order for that child’s creativity, deep thinking skills, and ability to focus to develop properly. My senior of high school, I worked as an afterschool teacher.
The Impact of Major Antecedents on Political Orientations. Children and Politics: An Empirical Reassessment of Early Political Socialization, May 2014, Web, Table 4.
Highlights of the Pew Internet Projects Research on Teens. Pew Internet Project, n.d. Web. 3 Apr. 2014. .
Advertising is creating issues for children and affecting their lives. They understand TV advertisements at a young age, which can affect their thought and purchasing processes and the fast food industry is a leader in advertising and leading to childhood obesity. Until the 1960’s, advertising was simple. Companies advertised for their products and there was no real competition. Today, every company is against someone and they show this in their advertisements.
Children watch cartoons. Simply put, this statement has held truth for many, many years. Saturday morning cartoons have been a staple in the American household for a while now, and in between these programs, at a time when children are known to be viewing, a spread of commercials showing McDonalds, Pepsi, Kellogg cereal, etc. Thus, giving children the urge to get up from a morning of television and pouring a bowl of sugary cereal, or convince their parents to take them to McDonalds for a Happy Meal lunch. These advertisements are showing children “wants” instead of “needs.” These advertisements are promoting negative social consequences, such as obesity and health risks, including smoking and alcohol.