Most consumers save up to buy good products. A brand can only rationalize a price premium if it is view by its consumers to be profoundly different from the related products. Lack of value is what makes a market full of goods where people have no emotional connect with their buying. It is significant for the brand to recognize its consumers and their anticipations before it can provide the price premium and foster brand loyalty. A premium customer is the one who paid for higher price and then is justified in expecting top-notch product quality.
How do companies launch their products to the public? Advertisement plays a part in our daily lives from rural to urban, from work to home, and it is becoming more popular in the modern economy. Companies use commercials such as billboards, leaflets, and testimonials and so forth to introduce goods or services to people and stimulate them to buy those products. Advertisement is everywhere in the media –on the television, in the magazines, on the Internet, and on the radio. Because numerous companies value advertisement around the world to brainwash consumers into buying their goods, consumers should be aware that advertisements not only have a positive, but also a negative impact on society and the economy, and how companies use Aristotle’s method—ethos, pathos, and logos in advertisements to launch their products.
Why so many rich people wanted happiness so desperately? While people always complained about money don’t buy their happiness, in fact money can actually buy us the happiness as long as we spend it on the right spot. We can start gaining our happiness by having stable income and good relationship with people and stop being selfish. As a matter of fact, there is variety ways to be happy but the principle is money doesn’t easily trade us happiness which is the emotional needs. The idea brought out by Stanford Business school that spending money on other people make us more happier than spend it on ourselves, this simple investment allowed us get more from what we spent.
An example which helps us understand this concept may be, If the consumer has an extreme want or need for a particular product or service and they then begin to notice that the product is being advertised repeatedly throughout various marketing platforms, the consumer is becoming aware of these advertisements because their awareness and want is for this particular product or service. This is important for marketers as it is beneficial for them to know and understand what consumers pay attention to. There are many advertisements surrounding us every day, we ignore the majority of them but a few of them manage to capture our attention. Managers find it important to know what captures our attention
Although there are many popular social media sites, Facebook is by far the dominant platform... ... middle of paper ... ...content naturally by visiting your page or seeing your post. Viral is a step beyond organic where people share your content by reposting, re-blogging, retweeting etc. about it. Viral will then track the users who view the content by viewing the reposted content. Paid reach has become more popular recently with changes to social media sites that lessen the amount of organic reach a page gets.
Moreover, viral marketing can sometimes not get the message of the product across and can often times be seen as just a social activity as seen in the example used previously, ALS’s ice bucket challenge where people would do the challenge but would have no idea what it was for and did it simply for fun. On the other hand, social media is still growing and shows no signs of diminishing. Businesses who do not get a foothold in social media risk falling behind to competitors as the movement online continues. The depth and range of social media advertising means a vast array of consumers can be hit from across the globe at minimal cost to a business. Viral marketing and communities can be seen as cheap but effective forms of getting product information to customers and therefore can only be of benefit to any
It’s also a great way to highlight major sales and make them more public than one would be able to just promoting it in a store. For example using social media and the website we can easily get the word out about special deals like buy one get one free drinks. Some cons; however, is that it takes away from interaction with customers. Customer interaction and good customer service is a key point in keeping our customers coming back to Not Your Average Ice Cream Shop so not having that connection could possibly hurt us in the long run. There is also a higher risk of losing money due to hackers and online fraud that could cause a business to lose it’s online customer base.
Target groups such as teenagers can for example be reached more easily through viral marketing than through traditional types of media. Social media has provided consumers with thei... ... middle of paper ... ...ers to get a better insight into their own company. To conclude, social media really is an improvement in the business environment, because both communication between buyer and seller, and between consumers can be intensified and executed more effectively, and because analyses on social media is a useful tool to continuously improve the company on several fields. Both small and large businesses profit from social media, because they can easily reach a huge amount of people (almost) without any costs. Social media is not seen as an alternative or simple marketing channel anymore, but belongs to the mass media now.
These are the most popular social networks and having a presence on these channels is necessary for your business 's reputation. I would recommend having a Google+ account purely for SEO purposes but don 't stress about posting content there consistently. There are a number of other social media networks like Pinterest, Instagram, Tumblr, etc. that could be beneficial for your business but only start if you can handle the upkeep! 2) Once you have all your presence accounted for, now it is time to evaluate how often your business is posting.