Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
In the documentary Killer at Large, former Surgeon General Richard Carmona remarked that “Obesity is a terror within. It’s destroying our society from within and unless we do something about it, the magnitude of the dilemma will dwarf 9/11 or any other terrorist event that you can point out…” Carmona is indeed right, with the rapid increase of obese children, America is on the fast track to producing a generation with a life expectancy shorter than their peers. One of the main factor is the media representation of obesity (Greenstreet 2008). In today’s society parents are not only worrying about televisions influence on their kid’s behavior but their weight and health, too. According to study conducted by the Kaiser Family Foundation, that researched the role of media in childhood obesity, stated the obesity increased by 2% for every hours of television in adolescent’s ages 12 to 17. The advertisement of food and beverages present a very strong influence on the children. Most of the products being advert...
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
Amongst one of the bigger health issues in United States children is obesity. Obesity is a condition in which a person has accumulated an excess amount of body fat that it has become detrimental to their health. To track this health professionals use the term “obese” when a person has a body mass index (BMI) of over 30. Although BMI should not be the only determining factor of whether or not you child is obese as it only takes into account of height and weight, it is one of the better known systems of telling whether or not a person is overweight or obese (Nichols). Obesity comes with a range of other health conditions that can include but are not limited to cancer, diabetes, and depression. Not only do children and teens who suffer from obesity acquire many health diseases, they also tend to get failing grades and are bullied amongst peers. Most Americans correlate being obese with having an unhealthy lifestyle, but according to a 2006 Fox News article there may be other factors that attribute to obesity that include smoking, medicine, pollution, technology and lack of sleep. (“10 Causes of Obesity Other Than Overeating”). One part that does although indeed play a role in to child obesity rates is economics.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
It is said that fast food advertising is linked to rising childhood and teen obesity. The childhood obesity epidemic is a serious public health problem that increases morbidity, morality, and has substantial long-term economic and social costs (opposing viewpoints). Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed (opposing viewpoints). U.S. Surgeon General Richard Carmona said, “obesity is the fastest-growing cause of illness and death in the United States.” When I read this I was shocked. This is something that can change, but its up to ourselves to make that commitment. No one else has the power to do so but us. Did you know that treating obesity-related problems cost Americans $117 billion annually, that’s $420 per person (CQ Researcher).
With billions of dollars spent annually on advertising to children, I believe that the government should limit the amount of airtime available to purchase for companies that sell “unhealthy food/beverage products”. The growing epidemic of childhood obesity has brought attention to the role that food/beverage advertising and marketing play in negatively influencing the eating habits of children. Children are being exposed to increasing amounts of advertising and marketing. Parents should take an initiative and limit the amount of time their children spend watching television being exposed to such advertising and marketing. Parents also should reduce the amount of trips they take to fast food restaurants and reserve such trips as a treat ...
Many argue that advertisements help kids prepare for the real world and that they are already prone to advertisements that exist outside of school. Nevertheless students spend a third of their day in school, more than half the time they spend awake. Authors, such as Paul M. Connell, assert that exposure to advertisements during childhood can lead to enduring biases towards a favored product. The fast-food industry is especially aware of this and uses it to exploit the young minds of children, trying to form life-long customers. A buyer as a child is likely to be a buyer as an adult. This can lead to very unhealthy habits of eating(eating habits) and high chances of causing heart disease and diabetes for kids in the future. If the primary purpose of schools is to lead children to success then they cannot neglect this
Companies that produce unhealthy food profit from this advertising and have the money to pay for it. Furthermore, the worst endorsement violations are aimed at the most susceptible, children, who become confused about what is healthy and what is unhealthy as advertisements blur the lines with empty claims of being good for you (Simon 2006). Belton and Belton (2003) state that, “fatty foods and sugary foods should only be seven percent of our diet yet they make up seventy percent of all television ads during children’s peak viewing times”. This only encourages children to ask for these products. But children are not immune to the effects of unhealthy foods.
Children Targeted for Fast Food by Advertisers Over the last few decades, fast food advertisers have realized that targeting the innocent minds of children bring more customers. A senator named Tom Harkin said “Corporate America…spends $12 billion [on advertising aimed at children] because that advertising works brilliantly because it persuades children to demand – to the point of throwing temper tantrums, if necessary – a regular diet of candy, cookies, sugary cereal, sodas, and all manner of junk food”. No matter what parents buy for their children, the children want and are fascinated by the toys that come with buying fast food, so the children persuade their parents to buy the fast food.
When one hears the word obesity thoughts that may come to mind are overweight, big, or even unhealthy. "Obesity is defined as having a body mass index (BMI) of greater than 30" (Obesity).
“More than one third of America’s population is obese, which is about 35.4% including: men, women, and children” (www.cdc.gov). Unfortunately, this statistic is 100% true. America is hungry, constantly. This definitely shows that the land of liberty is growing in the midsection; no, not the Midwest, on the bellies of the people who live throughout the nation. America has a typical hierarchy of factors who rule the over the obese population. Junk food, lack of mobility, and undereducated knowledge of a healthy lifestyle, often contradict the fate of an obese person.
Children have always demonstrated a fondness for toys and always want more varieties of them. McAlister and Cornwell state, “marketing practices that target children are center stage in many debates” (195). Fast-food restaurants use the marketing of toys to grab the attention of children and then attract their parent’s attention to take them to buy a meal with a toy. Santa Clara County in California has “voted to ban the practice of pairing toys with high-calorie meals targeted to children, while allowing toys to be paired with meals that meet certain nutritional guidelines” (McAlister and Cornwell 195). If the majority of the United States voted to pass a law like Santa Clara County then the obesity rate in children would decrease dramatically. Today, fast-food commercials are getting out of hand because they portray the food product to be healthy or display a positive message with a toy being a bonus. The largest fast food company in the world is McDonald’s and they use all types of marketing techniques to target children to buy their food. One of ...
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.