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Impact of internet media on children
Easy on advertisements and their effect on children
Impact of internet media on children
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“Silly Advertising, Trix Are For Kids!” “Silly Rabbit, Trix are for Kids!” is what you might have heard repeated over continuously from commercials a few years ago for Trix products. In the commercials there would always be kids happily eating Trix’s yogurt or cereal. Then a white rabbit would appear with a fun and goofy voice and would always try to snatch the food away from them without success. But this fun line can be seen in another way, as in, Trix’s advertisements really do tick kids. As do many other fast food and processed food companies across the United States. Numerous people can say they have seen this flowing scene about to be described before. A parent and child are walking down the grocery store aisles and the child …show more content…
On example of this is the advertising for Kellogg’s cereal Apple Jacks. As mentioned in the book Salt Sugar Fat, by Michael Moss, the ad has two cartoon characters. CinnaMon, a cinnamon stick who is tall and quick, with a West Indian accent and an apple named Bad Apple, who is short and grouchy. In the ad CinnaMon and the Bad Apple have a race to see who can get to the cereal bowl first. And every time CinnaMon wins the race in the end. Some people looked at this ad as showing children that fruits, like apples, were bad. Also it is more likely that the sweet taste that is in Apple Jacks is actually just a lot of sugar, not cinnamon. (Moss, …show more content…
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
Majority of parents today, truly care about their children’s health. As any kid will say, growing up there are “Got Milk?” ads everywhere. These ads are in schools, on television, in magazines; they’re everywhere. In the year 2000, Frankie Muniz was an up and coming star in the television industry, thanks to Malcolm in the Middle. The producers of the “Got Milk? ad wanted to grab people’s attention, so they decided to debut Frankie Muniz in his first milk ad. This ad is aimed at not only children, but at parents in order to get them to have their kids drink milk. This ad effectively achieves its goal because of the use of a child star, the credibility of the ads reputation, and the words placed on the ad.
“Consuming Kids” is a documentary produced by Media Education Foundation in 2008, on how corporations are taking over our childhood. Kids are becoming targets to the marketplace. Major advertisement corporations are using their marketing on children in a harmful way. Some of these harmful ways include medical issues, the influence on body image, and lack of desire to play outside. This matters, because of our future youth. Advertisements are a domino effect on society.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)
Children are the easiest audience to target and it should be illegal to aim advertisements at them. Did you know that 26% of advertisements aimed at children are for breakfast cereals? Cereal is one of the most common breakfast foods that children eat; Trix cereal is one example of many sugary cereals that children consume every single day. The advertisements use different marketing techniques to target children to purchase the cereal. They use characters, celebrity endorsements, online games and quotes to make it seem exclusive. A sugary cereal such as this one is one small portion of a large problem – childhood obesity.
Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.
The slogan “silly rabbit Trix are for kids” is logos, showing logically this cereal is made to be eaten by children. In each commercial the same concept is used and always having the rabbit losing. Pathos is also shown regarding the rabbit. You can see every time how hard he tries to eat the cereal from the kids but never wins. You can see the sadness and loss in the talking rabbit’s emotions. They almost make you feel bad for the rabbit because he never wins, but then you grow a sense of wonder. Is the cereal that good? What am I missing out on? Using a rabbit is a good character of choice, it is a well-known animal to everyone. It also catches your eye, a talking rabbit. It also almost has a sense of Bugs Bunny, also a well-known talking
...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323.
Fast food corporations go to the extent to pursue children by making advertisements specifically targeting children, and even swaying children by giving some sort of toy that attracts the younger customer. Some corporations even produce a whole line of toys that the children can collect if they continue to come back and purchase their products. In “The Hunger Gene” written by Ellen Ruppel Shell, she goes into this controversy stating “ I sit down with the two executives whose companies make and sell these toys. They tell me that their toys are not cheap, that in fact the cost of these ‘premiums’ can sometimes blot out profits from the sale of the kids meal. But the fast food industry's goal in luring in kids is to lock in lifelong customers, not necessarily to turn a quick head.” (Shell 195). A child does not have much knowledge on fast food. When fast food companies for example, Mcdonald's advertises their happy meals, the only thing the child notices is the toy that is being shown. Children can care less about the food as long as they get the toy. For the child, the incentive is the toy that comes along with the food. If a parent decides to bring in a child for the first time into a fast food establishment and purchases any sort of meal along with a toy, the corporations have rightfully done their job correctly. As soon as the child walks out of the restaurant they have
...ement at all. Another example is the commercial for Apple Jacks which shows an energetic cinnamon stick and a grouchy apple racing to get to the cereal bowl. Complaints were made by the Better Business Bureau about how the commercial can make kids dislike apples.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Even though there is no evidence that it is directly connected to obesity rates, it is still important for many reasons. The first reason many marketers believe that advertising directly to children is unethical especially since children can easily manipulated using different advertising techniques such as using celebrities and popular cartoon characters to tell the children to buy products. Also, children don’t recognize the exaggeration in the commercials that are commonly used to create an advertising buzz or catch phrase. One example to that situation is the Red Bull commercials. Red Bull usually use cartoon figures in their commercial and have a common theme in their commercial, which is when you drink Red Bull, it gives you wings. They actually use the slogan “Red Bull Gives you wings” in all of their advertising campaigns. Of course if an adult see that commercial, they would understand that it is a false claim and it is used just for fun. While on the hand, if children see that commercial, it is most likely that they would believe that drinking Red Bull would actually give them wings. Another reason on why they should band Food Advertising to children is that food consumption of people is actually developed since childhood. There is a study conducted by the Columbia university about food consumption patterns and their found out that the food that children usually consume during their childhood
Whether it be a food, a particular catch phrase, a child can be the easiest for advertisers to prey on. & nbsp;& nbsp;& nbsp;& nbsp;& nbsp;Many types of foods targeted towards children have a catch phrase associated towards them. Commercials use these catch phrases to implant their product into the children’s memory of the past. One example, is the goldfish crackers. “I love the fishes ‘cause their so delicious.” This is the theme to a well-known commercial, which advertises.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.