Communicating Goals to Stakeholders with a Vision Statement

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Sure, most company heads know what they want their organizations to become in the future, but unfortunately unless those goals are communicated to the members who are able to position the company in such a manner to arrive at that destination, the organizations are likely to end up somewhere unintended. If those leaders fail to communicate the vision and the culture to guide the organization in the right direction, the vision of the leader is likely to never be fully realized. As Laurence J. Peter comically stated, “If you don't know where you are going, you will probably end up somewhere else.” The concept of a vision statement, if approached correctly and if properly crafted, can ensure the direction and culture of an organization. This occurs because a vision statement expresses what you want your organization to look like in the future. It is the source of focus and inspiration, as well as the framework for any strategic planning. Mission and vision statements are very similar and sometimes confused, but they are crafted for different purposes and focus on different t...

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