Cadburys Communication Campaign

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Cadburys Communication Campaign

Section B- Communications campaign

The product I have chosen for this communications campaign is

Cadburys. Cadburys is an existing product which consists of many

different types of chocolates. The company is aimed at all ages but

mostly young adults and children.

Cadburys are sponsored by much company but one of their main sponsors

is Coronation Street. “Coronation Street is the most watched programme

on UK Television; it has a 35 year pedigree and reaches more than 15

million households, although a number of possible suitors were

mentioned it was Cadbury who came forward with a £10 million package

to create a sponsorship which has set the benchmark for broadcast

sponsorship in the UK.” quote taken from the Cadbury website. As you

can see Cadbury have one of the biggest sponsorship deals and with

this it allows the company to enhance their name and reputation.

One campaign which Cadbury have already used was a poster campaign the

posters they used looked like this:

Poster Campaigns

Here are three posters you will have seen out and about this summer.

Image of Happiness Comes from Within poster

Image of Let Your Happiness Bubble Over posterImage of The path to Happiness is paved with Mint Chips poster

As you can see from the posters, with this Campaign Cadbury tried to

advertise their different varieties of dairy milk instead of just the

original dairy milk.

When preparing a communications campaign, the business needs to set

objectives which may include:

Informing

· For Cadburys to inform the public about this product, they have to

tell the public what the public is and what it contains.

Persuading

· When people hear about this product they might not take any notice

so one of the businesses objectives is to persuade the public to buy

this. This can be done by putting making the chocolates stand out

against the others in the market.

Reminding

· As there are so many other business out there in the world people

might forget that your product exist, so sometimes the public need

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