Analysis of The Vauxhall Corsa Advertisement (2004)
Wacky Races was one of the most popular and unforgettable cartoons
which was brought out in the 70’s. It is a short cartoon which has
drivers with their own personality and their own specially designed
cars. In every episode, different shaped and coloured cars with their
unique “personality” are competing hard for the title “The World’s
Wackiest Racer”. Nowadays, we can still look back at a parody of the
Wacky Races- the Vauxhall Corsa Advertisement. This is a moving image
advertisement. It is persuading people to buy Vauxhall Corsas. The
target audiences are young adults between 17-25s and children.
The Vauxhall Corsa advertisement has a lot of similarities to the
Wacky Races. Different coloured cars are displayed on the screen:
black sapphire, gold, orange, red, green, blue and also silver. It can
be one of the similarities to the Wacky Races but it also reveals
every colour in which the Corsas are available. In Wacky Races, the
black and purple car (the mean machine) with its driver, Dick
Dastardly and his sidekick, Muttley are evil and cunning. Dick
Dastardly uses sabotage methods on the other competitors to stop them
racing and then Muttley sniggers. Similarly, the black sapphire corsa
(the personification of Dick Dastardly) in the advertisement plays
tricks on the others: it pushes rocks down the cliff and then
sniggers, it backs up like and arrow on a bow, onto a wide yellow
elastic. It is then propels forward over the top of the “racing
corsas”. Furthermore, it sets up phoney landscapes; it drags the
canyon sign away and let the blue corsa fall down the canyon.
Moreover, the landscape of the racing corsa has a similar country
style setting to the Wacky Races, However, in the advertisement, the
landscape looked simple and cartoon like but the corsas look
realistic. It is also a way to let the audience focus on the shape and
design of the corsas rather than anything else. In addition, the
corsas vanish and leave dust clouds behind at the start of the race.
Ron Mueck has a particular unique set of skills from the commercial world that he can apply to his art. The amount of surface detail Ron uses in his work brings the audience closer and personal to their feelings of emotions. This is achieved by the detail that he displays with scarps or cuts, the vein’s on a hand which causes the spectator to be mesmerized by the art. When you stare at his art for a long period of time, you will then begin to understand the beauty accompanied with the elegance of his style. Playing with scale, sets the audience up for an experience of an emotional shock that will mentally disrupt our understanding. Making a life size scale of someone or something seems to boring for Ron. The technique Ron uses is interesting in the sense that he creates these mannequins that are extremely hyperrealistic that when you are in the presence of one of them, you may believe that they are alive. Even know they could stand anywhere from 1 to 8 feet high.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
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... be the woman 's fitted blue dress with a lace trim around the collars and pleads laying vertically down the front. The three sewing pins in the shoulder and the rolled up sleeves also add to the dress. On the table I have already mentioned the spoon, but the details in the fruit as well leave an impression of realism. The way the apples shine, the shading on the peaches, the crumbs left on the table, and the rings in the onion slices all appear to be real enough you can reach out a grab them. The cloth Spencer painted draping half on half off the table showing the stitches in the fabric represent an exquisite component to the still life.
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An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
men and the women are around 25-35 years old but one of the men looks
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