Advertising: Brand Ambassador Of Mount Franklin Water

In this case, mode of advertisement through TV, Radio, outdoor campaign, Social media, Digital media and online publicity are some of the options that will be included. TV advertisement can run on some of the common Australian channels for 6 months i.e. March, April, and then in July and August and then in October and November. Purpose of advertisement will be to make Australian’s aware about the launch of the product and also to tell them that it is good for health. Slogan of Mount Franklin water is also Drink Positive, Think Positive. Brand Ambassador of Mount Franklin advertisement is Jennifer Hawkins who is holding a beautifully designed water bottle into her hand. Outdoor media will also help in making people aware about the product which

A customer driven market strategy includes elements like identifying target market and reacting to their needs. A customer driven market strategy targets a specific market segment. You can use market research to identify common demographic characteristics within your customer base such as age, gender, occupation, and income level. It also focus on meeting the customer’s needs and examine how your products and services can meet those needs.

Customer would expect the best customer service experience and in case of any issue faced by him, he would like to bring it into the notice of the company. Customer can be served in the company’s branch offices from 9am to 6pm further you can have a toll free number which will work 24*7 and any time the customer can pick up the phone and raise his concern to the company. Mount Franklin water bottle is a leading brand in water in Australia so it wants to take care of customers concern. Customer can raise their concern on the website of Mount Franklin and further they have their office number on the website which can be reached at any time. Since the brand is owned by a big company Coca-Cola so you can expect a quick response to your query. As the company is a renowned name worldwide and want to serve its customer with quality customer

Personal Selling

Personal selling is where businesses use people to sell the product after meeting face to face with the customer. The sellers promote the product through their attitude, appearance, and specialist product knowledge. They inform and encourage the customer to buy or at least trial the product. A good example of personal sales is found in department stores on the perfume and cosmetic counters.

Other products where price is high like car and other office equipment etc are also sold face to face.

Other type of sales is done through by the sales force. Companies may have direct recruitment to sell their products or sale happened through other channels like distributor, dealers, wholesale market or retail counters, shops and malls etc. Number of persons required to sell the product depends upon the product type to market segment.

Mount Franklin employs experienced management and trained and experienced staff with them.

4. Sales