Most people are drinking tapped water at home in Australia but while are out on travelling or eating in the restaurants buying water bottle which has become most popular. There are a number of brands of drinking water in Australia and Mount Franklin water is one of them. It has become Australia’s favourite water brand the most recognized. The main objectives of the company are:
- Understand the effect that the company’s activities has on the environment
- Provide customers with pure bottled water of the highest quality
Mount Franklin has adopted innovative marketing strategies to promote its products which includes effective use of e-commerce and ads in television. Primary company is concerned on quality and then on pricing.
In order to save the environment, some
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It is the market strategy which involves designing product features and image which are different from the other available products in the market so that your product is appealing over other products in the market. It is the strategy to plan where it has to be decided that how organisation wants a product to be perceived by the market. Positioning is related to Product features, Brand value and market demographics in the market. Target market for Mount Franklin water is specifically young females aged between 14-35 years. It positions the product as healthy alternate to other carbonated beverages.
Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready to drink beverages in the Asia pacific region and one of the world’s five major Coca-Cola bottlers. CCA operates in many countries including Australia. CCA’s diversified portfolio of products includes carbonated soft drinks, spring water, sports, and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea. Mount Franklin is one of the largest water brand of Coca-Cola
Bottle water is recently considered commodity with marketing strategies used by bottle water manufactures to amplify consumer fear of tap water purify and to make bottle water meaningful on a personal, local and global scale (Connel 2006, 2007). However, Fiji water has made this meaning by using its brand with exclusive lifestyle that include environmental actions, social justice and progressive politics, by tracing Fiji water from its source in Yaqara Valley to the shelve over the world groceries stores or restaurants for customers consumption as “The Taste of Paradise, from the islands of Fiji, delivered to your doorstep” as a Fiji water has launched in its slogan.
According to Alvin J. Silk, a positioning statement is designed to define who are a company’s customers, what set of needs does the product fulfill, and why is the product the best one to fill those needs (2006, p. 90). I found this question challenging because a positioning statement should define “the place the firm wishes to occupy in its’ targe...
As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
Coke also recently introduced a version of its Caribou brand iced coffee line in small aluminum bottles. And Coca-Cola's number one competitor in the carbonated soda category, PepsiCo, has introduced a version of its Mountain Dew soda brand in aluminum bottles.
FIJI Water (FIJI) is a brand of bottled water that is derived from an aquifer in the Nakauvadra Mountains in Fiji. FIJI was created for international distribution in 1995, under the corporate name of Natural Waters of Viti Ltd. It was marketed to appeal to health-conscious and image oriented consumers by touting the water’s silica-rich property that has been attributed to anti-aging and immunity boosting. FIJI Water has captured a large share in the bottled water industry in the niche premium segment alongside Evian and Perrier. The initial success of FIJI has been overshadowed by multifaceted issues that were exacerbated by management’s actions.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Drinking water is essential and indispensable to life itself possible on the face of the earth, it is much more than a well, a resource, a commodity, drinking water is specifically a human right of first order and an element essential national sovereignty itself and, most likely, whoever controls the water control the economy and life in the not so distant future.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
The activities consisted in the process of identifying a problem that has to be addressed in marketing or an opportunity to increase the brand image of a business or to increase sales volume by having an increased reach in advertising and formulating a strategy based on extensive market research, segmentation and supporting data is known as positioning in terms of marketing. Positioning is formulating a strategy using tactical development phases to carry out a goal to attain an organizational objective.
This strategy is very much about the business which is carried out as usual. In this strategy the marketer is focusing on both the product and the market opportunity.
As noticed earlier, the formulation of a marketing positioning strategy needs dedication and work from the respective strategist, like patience, creativity, ability, imagination and sheer instinct. It also requires awareness that some times, the best strategy might be not to enter the market.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Product positioning is to use certain features of the product to position against the product of competitor. With the help of this marketing activity, marketers can attract more customers by focusing of special features of their product.
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml