What Is Solo's Advertisement: Helpful Or Successful?

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Recommended: The role of celebrity endorsers in advertising

Mount Franklin’s ‘Add a little sparkle ad’ and Solo’s ‘Legend of the lemon tree’ was the two ads that our class received to do our ad comparison. Both brands have a similar product, they are both drinks, Mount Franklin’s ad was about their sparkling water, and Solo’s ad was about their lemon flavoured soft drink Solo. Both brands target similar audiences, but Solo is more targeting Men in this ad whereas Mount Franklin targeted anyone that prefer fresh water that comes from nature. Mount Franklin’s Contention for their ad is that the water comes from nature, there Intention is that they want the audience to know that Mount Franklin’s water is high quality. Solo’s Contention for their ad was about how the lemons in the drink are fresh and straight from a tree. Solo’s Intention was to tell the audience that their drink is fresh.
The two ads ‘Add a little sparkle’ (Mount Franklin) and ‘Legend of the lemon tree’ (Solo) have many similarities like their Contention and their Intention. Mount Franklin’s advertisement for sparkling water emphasises that the water comes from the Nature, this is shown in many scenes such as the jungle and the ocean. Solo’s contention for their soft drink argues that there produce comes from nature, they show this in …show more content…

Mount Franklin used Jennifer Hawkins as their face for this ad she is seen throughout the whole ad (she is also shown in many other Mount Franklin ads), this is celebrity endorsement, which Solo does not use. In contrast Solo use a character in all of their ads he is known as Solo man, this character embodies the definition of what Solo what their audience to think they will be if they have Solo, strong, muscly, tanned, and athletic. As you can see by these examples the two ads ‘Add a little sparkle’ (Mount Franklin) and ‘Legend of the lemon tree’ (Solo) have

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