1. The marketing concept is producing a product that people want to buy and that the business is not selling because it likes making the product there doing it because they know people will buy their product. The marketing concept can be looked as a philosophy that potentially determines what type of marketing tools/ strategy can be used a company.
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
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They have to make sure that the price their charging for their festival is a reasonable price for the customers willing to come and have to make sure the location of the festival is in a safe area for customers travelling to the festival. Lastly, because the event is in outdoor event the parklife organisers should have all the equipped requirements to deal with any problems with the weather indoor. Facilities should be available to customers at the festival to keep them dry for customers coming to the parklife festival they will feel like they have paid a reasonable price to go to the parklife festival if services like this are possible during unpredictable …show more content…
Market research is the process of collecting, analysing and understanding information about a market, for this instance the festival and its service and lets the parklife festival see where there customers are coming from and lets them also see the spending habits of their consumers. Market research will help provide the festival with the relevant data they need to solve their challenges like competitors or trying to attract more customers to the festival. With market research, you have two types of data that can be gathered Primary research and secondary research, primary research is the information that the parklife festival will have either complied themselves or hired someone to gather the info they need. A good idea that the parklife festival could do for primary research would be conducting a questionnaire using their own resources and deciding on how they would question their target market i.e. telephone, direct mail, or personal
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.
On the 13th to the 14th of May this year, the Kasseler Garten Kultur festival took place in the city of Kassel. It was a brand new festival to celebrate Spring in eight different parks across the city. Since the second day of the festival was on Mother’s Day in Germany, many people attended and enjoyed the plethora of activities for them to enjoy. This festival is one which is likely to continue next year and possibly for some years after, since therre was a large attendance. There are many ways in which this festival is typical of German culture, and also typical of the culture in the city of Kassel. These include
From the biggest daredevils to the most timid person, Busch Gardens is a park that will satisfy anyone with country themed spots and extravagant service. It is worth the payment and drive from wherever you live to come and enjoy at least one day under the sun in this theme park.
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
Customers are the center point of all marketing processes because marketing focuses on customers.The actuality of marketing is to evaluate to provide benefits for both customers and marketers. .(pride,Ferrell, 2008; 3) Satisfaction of consumers needs and the creating value for customers are the most important notions for marketers in todays world. In the same way, if marketers satisfies the customer´s requirements, the existing products create high satisfied customer value and effective using of marketing mix for product to provide to sell easily.(Armstrong-Kotler,2011;33)For the customers, they do not care which segments are they exist or how companies allocate the customers into the segments.The most important value for the customers is the product and service that meets their requirements better than any other companies.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
The term market orientation can be defined as “ the degree to which the product offered by the firm and the customer related behaviour of the firm correspond to customer need and competitive argument.”(hamburg kuester) this definition is also agreed by
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007)
Slater and Narver, (2000) holds the view that marketing orientation as a business culture enables businesses to understand the market and develop appropriate customer focused strategies. These strategies translate into high levels of customer
Marketing concept is built on four pillars namely; target market, customer needs, integrated marketing, and profitability. Marketing concept relies upon marketing research to define market segments, their size, and their needs. The needs of the marketing segments are satisfied through marketing mix decisions made by the marketing team.
It is not secret that marketing plays one of the key roles of a successful business. As Phillip Kotler said: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Simply stated, marketing is everything you do to place your product or service in the hands of a potential customer.
Walking past a public park is like walking through a zoo. You could feel the energy these kids have. The noise, the excitement, and the laughter in these kids are extraordinary. You will never see the joy on a kids face once they are in the park. Even the ice cream truck cant get the kids attention. Why is the slide or swing so enjoyable to a kid. I was once a kid and I still don't know why I enjoyed it. It's just a relationship that just happens between a child and a public park. Public parks are a fun, relaxing and enjoyable place for a kid, until its time to go home.
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
According to David Jobber (1995), marketing- oriented organization endeavor to create customer value with a specific end goal of attracting and retaining customers. Their main aim is to deliver better esteem to their targeted customers. In doing as such, they actualize the advertising idea by meeting and exceeding customer’s needs better than the competitions.
Of course the impact depends on the goals, but most of the companies want events to be more than just an advertisement for their brand. If done well, events have the power for creating a powerful and lasting impression of all that the company can deliver. By allowing the people to get experience and interact with the company, product or service while participating in an event, you will be connected to potential buyers.