Personal selling is any form of direct contact between a salesperson and a customer. The type of personal selling that Lychee Lou specializes in is retail selling. Retail selling is when customers come to a store. Therefore a buyer for Lychee Lou visits a business-to-business salesperson to buy products that will be sold in Lychee Lou. Consultative selling is when a salesperson finds solutions to a customer’s problems by finding products that meet their needs. Lychee Lou salespeople are trained to listen for customer’s problems and use consultative selling to meet customer’s needs. Since Lychee Lou is located in Malibu, Lychee Lou carries swimming suits that can withstand against saltwater and sand. Feature-benefit selling is matching the characteristics …show more content…
Preparation centers on the merchandise and work area. Retail sales associates are often responsible for merchandising, stock, keeping, and housekeeping. These activities are not limited to but include: straightening, rearranging, and replenishing the stock, adjusting price tickets before and after special sales, learning where stock is located and how much is available, arranging displays, vacuuming the floor, dusting the shelves, and keeping the selling are neat. A Lychee Lou salesperson prepares the sale of a jacket by placing price tickets on the jacket. After the jacket has been priced, the jacket is stocked, displayed, and organized in the store. It is important that employees know where the item is located so when customers ask for the item, the salesperson can direct the customer. A Lychee Lou salesperson prepares the sale of a swimming suit by putting a price tag on the item. After the item is priced, the swimming suit must be stocked, displayed, and organized in the store. For example, the swimming suit must either be hung up or laid out. A Lychee Lou salesperson prepares the sale of flip flops by putting a price tag on the flip flops and making sure the flip flops are attached. After the item is priced and attached, the salesperson must stock, display, and organize the flip flops. The flip flops must be visible to customers, for example, setting the flip flops on a table makes …show more content…
One of the first steps in presenting is deciding what products to sell. This is the step comes after learning what the customer’s intended use of a product is. A salesperson should be able to ick products off of the customer’s intentions. For example, if a customer says they are going to use a swimming suit to go surfing in, a salesperson needs to find a swimming suit that is comfortable and durable. The salesperson should find a swimming suit that is medium-priced. From there, the salesperson should be able to move up or down price ranges based on the customer’s reaction. As the salesperson continues his/her sales pitch, he/she should show no more than three swimming suits to the customer. Although, if the customer does show interest and would like to see more than three, the salesperson should put away the first three swimming suits. While showing the swimming suit, the salesperson should display and handle the product. For example, the swimming suit may be dressed on a mannequin or displayed on a shelf and the salesperson may gesture to it to show the significant features. The salesperson should also demonstrate the products to the customer. For example, to show durability, a salesperson can soak the swimming suit in water then stretch the swimming suit. Using sales aids is another presentation tactic. A sales aid is used when it is impractical to demonstrate the actual product of when
This is the where there is use of some attraction to the consumers and in this case the use of an ...
...nd this will be effective only with specific selling training sessions with real life scenarios.
locations that also display the quantity and carton/tote in which to put a product. Operators move to each location, confirming the completion of the task by pushing a button on the light display.
A salesperson is someone who sells products directly to consumers and also salesperson will typically have good customer service such as greeting and welcoming a customer in a good manner. Additionally salesperson help customers find what they are looking for in the shop or persuade customers to buy a product. Salesperson also usually will explain the benefit of the products in order to help the customer make a decision to purchase and not get the wrong item they are looking for. Furthermore, salesperson usually sells goods (physical product), services (experiences offered by a business) and product surrounds which are the features and benefits of a service or product for instance the brand name “Microsoft
The nature of selling product is catchy and entertaining advertisement and many of the audiences are more then likely unaware and do not know any better on what the product really is about.
A business needs to balance delivering final items to its targeted clients in contrast to the difficulties or cost of distributing. The Closet’s major aim limits where its final items are sold out and maintains tight controls and checks on how they are offered, handled and carried through its distribution channels. This produces a unique experience wherever and whenever a customer places an order and purchases a dress.
Provide examples of all the techniques used and explain how it further sells the product.
The usual Christmas time, the joy of festivities and much more. Little Sally was watching television with her mother when she had asked “Sally, what would you like for Christmas this year?” Sally knew exactly what she had wanted this year, not only seconds after thinking of what she would like...BAM! The advertisement for her guitar set was on the screen “Right there, Mom! That is what I want!” Being said, there are multiple ways to catch the interests of buyers. With the multiple ways of catching the buyer's interests, the most effective ways are Humor and Story.
For example, if someone select to buy a furniture. The furniture is ordered, shipped from the manufacturer then moved from the delivery truck to the warehouse. From the warehouse it is moved to the customer’s vehicle or delivered by the furniture retailer to the customer’s home. It costs money every time the product is moved, shipped and loaded. IKEA inventory is stocked at night after the opening hours. IKEA consider minimum setting that is minimum number of products available before reordering and maximum setting that is maximum number of products to order at one time. This process meets customer demand while minimising ordering too few or too many products and lowering cost of lost sales. Logistics managers know what is sold through point-of-sale (POS) data and how much inventory comes into the store through direct shipping and from distribution centres through warehouse management system data. IKEA believes its process and system allows for the right goods to be in the
In business to business, the buyers have certain specific motives which help them to maintain such relationship and make it a long term. Nowadays, in order to have a successful selling, you as a salesperson should clearly identify the buyer’s motive so that you can have a presentation keeping the needs and desires of the buyers. Certain motives of buyers
The workers at the warehouse are responsible for the production of the clothes. Hey have to make sure that the goods quality is the best and that they have enough stock.
Products are incalculable for the large population of the world. This means that competition is also up there when it comes to trying to sell a given product. It is not easy to come up with something that can reach beyond established brand names offering similar products. However, with the art of persuasion marketing there may be hope for gaining customers anyway.
The display of products at the store plays an important role in attracting the customers into the store by influencing the buying behavior of the customers. The presentation of the products is essential to create that first impression in the minds of the consumers.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.