E-Marketing in Kingdom of Saudi Arabia Essay

E-Marketing in Kingdom of Saudi Arabia Essay

Length: 1580 words (4.5 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Chapter one
The issues confronting the growth and development of E-Marketing in KSA today
There is a high growth rate of Information Technology (IT) in the Kingdom of Saudi Arabia (KSA) in the present days due to the high sales of personal computers (PC) and the improvement in the internet sector. According to the Ministry of Commerce in KSA, the e-marketing practices are not growing at the same rate as the growth of IT which therefore calls for the evaluation of the South web practices (Al-Otaibi & Al-ZAhrani). The development of web services and the growth of internet are the two major contributions in the growth of the E-marketing in every nation in the world. The use of internet is continuously booming worldwide whereby a big population is turning to the use of E-commerce both globally and locally in Saudi Arabia. With the current estimation of around 28 million citizens in the country, the IT sector has recorded a growth rate of 9.3% with the spending on the e-commerce estimated at SR12 billion (Eid 2011). However, cultural factors such as the tradition of oral communication, which gives more weight to word of mouth advertisement than text and images found on the web, may be a contributing factor in the success of e-marketing in the Arab region (Fandy 2000).
The KSA marketing dimension is concerned with the ability of the website to attract more customers and presenting goods and services offers in a more intelligent manner. This is done through the three features which include: targeting the correct audience; providing customer-centric services; and gathering information concerning the individual customers and giving the necessary services. Many people have not yet realized the need of internet in business activities t...


... middle of paper ...


...stomer Loyalty in E-commerce:
An Exploration of its Antecedents and Consequences, Journal of Retailing, Vol. 78,
1:41-50.
Sweeney, S. 2006. 101 ways to Promote Your Web site, in Benefits of web Information to
Customers. Canada: Maximum Press. p. 5
Timesjobs. 2009. What are the top 3 reasons for slow growth of e-commerce industry?
Retrieved from: http://blog.timesjobs.com/2009/04/what-are-the-top-3-reasons-for-slow-growth-of-e-Commerce-industry-in-India/
Typepad. 2011. Benefits of Internet Marketing to Customers. Retrieved from:
http://mehwishworld.typepad.com/blog/2010/05/analyse-the-benefits-of-internet-marketing-to-customers-.html
Xavier, R. & Pereira, F. C. 2006. Internet Marketing and the Portuguese Marketplace, in The
Impact of E-commerce on consumer and Small Firms, edited by Zappala, S. and Gray, C.
England: Ashgate Publishing Limited. 123

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Global Business Strategy Of Saudi Arabia Essay

- Expanding the organization across the geographical borders is a challenging task for managers (Yaprak, Shichun &Cavusgil, 2011). Expanding to the global market challenges manager capability to handle the international operations effectively and efficiently. Managers required coordinating multiple international teams from several different locations around the global. Essentially, managers need to balance the business operation with market expectations upon the domestic customer demand. An organization must acquire unique resources that create value for customers and gain the position of competitive advantage....   [tags: Strategic management, Management, Saudi Arabia]

Powerful Essays
745 words (2.1 pages)

Saudi Arabia Essay

- Saudi Arabia Geography The Kingdom of Saudi Arabia, occupying most of the Arabian Peninsula, is located in the southwestern corner of Asia. It covers an area about one-fourth the size of the United States. More than half of its total area is desert terrain. The capital of Saudi is Riyadh, which is located in the central region of the country. Language Saudi Arabia's official language is Arabic, although English is also spoken in the Kingdom, most commonly in the business community. Religion The official religion of Saudi is Islam....   [tags: Papers]

Powerful Essays
618 words (1.8 pages)

E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty

- Within Saudi Arabia and the world at large, the use of e-commerce has greatly increased due to the increasing internet access. This therefore means that e-marketing is essential in order to raise customer satisfaction and build brand loyalty which will go a long way in influencing customer loyalty. There have been several challenges in achieving these objectives in the Kingdom of Saudi Arabia (KSA) due to various political, socio-economic, and cultural factors which are real and cannot be ignored....   [tags: Marketing ]

Powerful Essays
1831 words (5.2 pages)

Swot Analysis : Nars Cosmetic Essay

- Overview NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible....   [tags: United Arab Emirates, Saudi Arabia]

Powerful Essays
1406 words (4 pages)

International Marketing: The Case of Nass Corporation Essay

- ... As Nass Corporation has different divisions but all of these divisions are local they only involve to their local customers, for Nass to enter in international marketing level it should change its strategy to a standardized and a global level. It should involve international marketing features to their company not only in customer need but in price, quality, and infrastructure as well as in quantity. To achieve these qualities company should set some objectives to enter in international market....   [tags: Abdullah Ahmed Nass, worldwide marketing]

Powerful Essays
2071 words (5.9 pages)

Essay about The Construction Industry in The Kingdom of Saudi Arabia

- Chapter 1: Introduction 1.1 Background to the research The construction industry in the Kingdom of Saudi Arabia (KSA) is moving through a process of adaptation to a new environment of economical change. With the change in the KSA economic driving force, the construction sector is driven by competitive pressure to adapt to the recent market requirements and government regulations. The world is also in a continuous state of change and no one is exempt from this process. Increased worldwide competition, technology innovations, insufficiency of resources, all exerts a major pressure in adopting new technologies....   [tags: Saudi Arabia ]

Powerful Essays
533 words (1.5 pages)

The Kingdom Of Saudi Arabia Essay

- Each country in the world has specific areas that any people can access. Some countries have natural places, modern places, or both together. Therefore, each person needs to know what he or she wants to see. Newly married couples and the elderly population on usually prefer natural areas because it is relaxing, and they want to escape their daily routine. Other people like to go to places that have a lot of malls because they prefer the shopping. Big families who have children want to visit a place that has parks and zoos because their children enjoy it....   [tags: Saudi Arabia, Mecca, Jeddah, Riyadh]

Powerful Essays
1063 words (3 pages)

Saudi Arabia And Qatar : Two Different Takes On Wahhabism Essay

- Saudi Arabia & Qatar: Two Different Takes on Wahhabism Saudi Arabia and Qatar are both independent, Middle Eastern nations located on the Arabian Gulf peninsula. They share the same religion, same ruling style and same ruling religion. They are both Islamic monarchies where Wahhabism—a fundamentalist sect of Islam—is the primary faith among their people and the faith of their ruling families. Their economies follow nearly identical paths, as oil wealth is the primary sector of both of their Gross Domestic Products (GDPs) and largely controlled by the government....   [tags: Middle East, Saudi Arabia]

Powerful Essays
1289 words (3.7 pages)

The Modern Kingdom of Saudi Arabia Essay

- ... Saudi Economy Saudi economy is considered among the best economies in its region (BTI, 2012). However, Saudi economy considerably depends on the oil industry (Peterson, 1984; Pramanik, 2012; M. Ramady, A., 2010; Sohail, 2012). Heavily depending on oil causes problems on the Saudi economy due to instability of oil prices. For example, if oil prices drop below 50$, the kingdom will run out of money within a decade (Chatham, 2011). However, Saudi since early 1990s tried to join the World Trade Organization (WTO) (M....   [tags: state, political, economy, administration]

Powerful Essays
3155 words (9 pages)

Oil and Saudi Arabia Essay

- Exposing the Saudi Arabian Royal Family, U.S. foreign policy, and the poverty currently occurring within Saudi Arabia Preface The current world dependence on oil leaves much to be said about the impact of Saudi Arabia and the Middle East on foreign policy and international politics. Presently the world's largest consumer of oil, the U.S. depends on Saudi Arabia and much of the Middle East for the energy to run its businesses, its homes, and most importantly, its automobiles. In the past few months U.S....   [tags: Essays Papers Oil Saudi Arabia Papers]

Powerful Essays
4092 words (11.7 pages)