This creates a network of users and the cycle goes on creating greater social media networks. Social media has become so popular that the companies who create these apps are making them to become even more direct and interactive. The companies have created direct messaging and group messages within the app. These are ways in which people can always stay connected through their social media account. Social media is used in many ways today.
Some companies use the social media as the pillar of their marketing communication. As the information disseminates through the social media, companies use the social media to regulate the information. Social media deliver the power for the companies to interact with their clients or with their potential clients to build relationships and increase the loyalty (Smith, Katherine Taken; Blazovich, Janell L; Smith, L. Murphy 2015). The choice of social media for a firm should meet specific needs to fulfill their marketing mix. As Weinberg and Pehlivan (2011) underlined there is a variety of two particular dimensions which categorize the social media.
Social media marketing Social media marketing refers to the process of gaining website traffic or attention through social media sites. Brands create profiles which give them a personal identity & voice. Using the social profile to promote brand created or curated content that will incite interest by their target customer base. The content is linked to the company webpage & therefore drives customers in to the brand.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Social media management software is used by marketing, and communications departments to increase brand awareness and engage online communities. The following features are the must have for a Social Media Marketing Tool: • Channel management: The tool must have the capabilities to manage multiple social media accounts. • Social media content marketing calendar: The tool must allow to schedule your social media content in advance • Publish social media posts: Schedule tweets, Facebook posts etc. Automate and schedule social media posts using social media publishing
With this approach, we can increase the effectiveness of each platform (Assaad et all, 2011, pp. 15). The various channels of social media each have something different to offer a small business looking to build a social media marketing campaign. An effective social media presence can be measured by how effectively a company interacts with potential customers through a portfolio of online profiles on the different platforms. (Transition to Communication).
Social media platforms can be used as a part of the digital marketing campaigns to connect with the customers. Businesses can create an online relationship with the customers. Also, social networking websites can be used for more than advertising alone. Companies can establish communities or networks to engage existing customers and create new ones. Social media can also be used to take invaluable customer feedback which can strengthen the customer relationship.
But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.
Social media provides a new channel to acquire product information through peer communication. Due to the recent growth in internet, online social media has been identified as an important communication channel. The online communication via social media such as Facebook and Tweeter has become a new tool for social communication connecting people from all around the world. Individuals or groups that have never physically met in this world can influence the purchasing decision of an individual or group. The change caused by social media in terms of consumer perceptions and behavior cannot be left to agencies or social media managers alone, but must be reflected much deeper in company value chains.
Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
From traditional marketing, there came the online marketing, which is a more modern way of selling products and services with the internet. By just having computers or laptop opened, internet on, and browser ready, someone can take a look on the new products and services available. They are the two broadest categories of marketing which describe the medium employed by business. Traditional marketing, which have been in use for many years is now facing competition from online marketing, which has brought in new innovative ways of doing business for companies. (Internet marketing, 2013) But businesses have questions that are in need of answers.