Amazon created a Twitter account in 2009. The official Twitter account for Amazon is @amazon and currently has 2.26 million followers across the world. Amazon has used this Twitter account to post over 17.7 thousand tweets. This indicates a high frequency at which Amazon posts the tweets. Most of the tweets posted by Amazon are promotional tweets aimed at promoting particular products or services. More often, the tweets are accompanied by images aimed at creating the visual appeal to the customers who would be interested in purchasing products from amazon. The tweets are short and to the point and are used mainly to target the middle class shoppers.
The other significant social media platform used by Amazon to market its services and products is Facebook. Facebook is the world’s largest social site, and every company knows how signi...
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...n age or geographical location of the target market. With age, Amazon will create different pages for different age-groups. This will be important in advertising and marketing since the company will be able to specialize and offer specific adverts to specific customers of certain age or located in a certain geographical location. Amazon needs to adopt such a strategy as it makes marketing easy. With the segments, marketing and advertising becomes specialized and are tailored to meet specific needs of that particular segment. The other issue is that Amazon should inform and generate confidence among customers that their opinions are taken into consideration. This means that in their social media sites the company should consider informing the customers that there has been a change in the business strategy based on the feedback they received from social media sites.
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