The source draws on the existing literature on relationship marketing, task-technology fit theory, and sales service behavior to design a social media strategy for business-to-business sales (B2B). The framework directs how tools found on social media platforms help salespeople accomplish service behaviors that lead to “value creation.” This source is used in the final paper to describe the steps companies take in advertising on social media. Bradley, R. (2013). Instagram's ads are at odds with Instagram itself. Fortune.Com, 1.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Regional Nutrition and External Affairs Manager. Retrieved May 26, 2014, from https://nestle.taleo.net/careersection/3/jobdetail.ftl?job=140000UO
Some companies use the social media as the pillar of their marketing communication. As the information disseminates through the social media, companies use the social media to regulate the information. Social media deliver the power for the companies to interact with their clients or with their potential clients to build relationships and increase the loyalty (Smith, Katherine Taken; Blazovich, Janell L; Smith, L. Murphy 2015). The choice of social media for a firm should meet specific needs to fulfill their marketing mix. As Weinberg and Pehlivan (2011) underlined there is a variety of two particular dimensions which categorize the social media.
and Thompson, T. (2011). The power of real-time social media marketing. New York: McGraw-Hill. [online] Available at https://ezproxy1.hw.ac.uk:2162/abstract/9780749461942. [Accessed 27 Oct.2014] Michaelidou, N., Siamagka, N. and Christodoulides, G. (2011).
(2015). The effect of advertising awareness on brand equity in social media. International Journal of e-Education, e-Business, e-Management and e-Learning, 5(2), 73-84. The author argues the importance for business to build brand equity by increasing brand awareness and improving brand image on social media. This study focus on how to create brand equity when businesses are using social media and explore the challenges to increase brand awareness and brand image on social media networks.
In a business setting, it is important for business owners and managers to know where they went wrong or where they went right with their products or services. That’s when the social network kicks in, and the supporters of a business give either good or bad feedback. In a competitive business climate, corporations need to make use of every tool available to gain an edge. One valuable method is the use of social media, including websites such as Facebook and Twitter, as well as blogs and forums. Social media impacts key areas such as marketing, transacting business and customer relationships.
It will begin by introducing social media and why it has become so powerful. This paper then moves on to social media being used in the workplace and a general overview of social media analysis. The paper will then discuss the difference between business intelligence and analytics and Social media analysis metrics. Analytic functions are later explained, followed by the advantages and disadvantages of social media analytics. The paper will then touch on the various Social Analytic platforms as well as how the insight is displayed.
By seeing what visitors are doing on their website, companies can manage the visitors experience and create brand awareness for their products and/or services (Ramos and Cota 2009). By using KPIs and analytics, companies that use online websites to promote their business can build brand awareness and develop brand positioning for their products and/or services.