In August 1995, the company commenced selling advertisements on its Web pages and recognized its initial revenues. The company experienced dramatic growth providing broadcast media, communications, and commerce services. Yahoo! completed several major acquisitions including GeoCities, an Internet company specializing in publishing tools and online communities, and Broadcast.com inc., an Internet company specializing in audio and video broadcasts over the Web. These acquisitions as well as many other ones have helped Yahoo!
The company carefully records data on customer buyer behaviour. This enables them to offer to an individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited. * Amazon is a huge global brand. It is recognisable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people.
Amazon strives to offer its customers value through a broad selection of products, a high level of personalized customer service and competitive pricing. Innovative uses of technology and the Internet enable the online book seller to offer millions of titles, easy-to-use search and browse features, email services, personalized shopping services, web-based credit card payments and direct shipping to customers. The company has since expanded their business to various other products such as electronic greeting cards, online auctions, CDs, videos, DVDs, toys and games, electronics, kitchenware, computers and more. Customers access this vast selection of merchandise through an efficien... ... middle of paper ... ...ence on the Internet. Bibliography: References 1 Author Unknown.
Such kind of strategy occurred between Yahoo and Amazon where Yahoo provides direct connections to Amazon’s book titles from any yahoo search result. Yahoo users were invited to view and purchase books related to what they were searching on the web. Diversification strategy- Diversification of its product from CD/DVD to book markets has enabled the company to serve many customers from different market segments thus the company continues to expand via new customer bases (Jones, 2012). Yahoo and Amazon strategic planning and distinctive
(Datamonitor, 2010). Amazon significantly extended its product offer and currently is one of the leading online retailers in the world with several international websites and customers in over 200 countries. Amazon Kindle is one of Amazon’s recent remarkable products. Kindle is a portable device which allows user to read, download, and store e-books due to its wireless connection and internal memory (Amazon, 2009). The first version was originally launched in US market in 2007 and achieved success as sold out in five and a half hours (Patel, 2007).
Games. Eventually Yahoo! was growing with its many different kinds of functions and services, along with its own search engine in 2004 since beforehand they were using Google for search. With its growing popularity, Yahoo!’s stock prices doubled and had an all-time high price of $118.75 a share. Additionally, Yahoo!
Its mission was offering million books to its customers. Amazon has grown relatively fast and its CEO Bezos has introduced variety of innovations as source of competitive advantage to strive and create the most successful company by adding most value to its customers and shareholders. Bezos continued to diversify Amazon’s offerings with the sale of CDs and videos in 1998, and later clothes, electronics, toys and more through major retail partnerships. Right in 1997, Amazon’s stock began trading in NASDAQ stock exchange. It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011.
One of their strongest attributes is the ability to innovate new ideas. Starting off from an online bookstore, they have grown to sell anything you can ever imagine. With nearly 200 million products listed on Amazon.com, there is always something that will grab you attention. Aside from the retail side of the company, the have developed their own line of electronics. One of the hottest sellers out their today is the Amazon Kindle Fire Tablet.
Amazon started off as an online bookstore and slowly expanded its business in various other fields within e-commerce and now is a well-known brand over the world. The online commerce market is increasing in a rapid rate and building intensive competition. The Company offers its clients a predominant shopping encounter by giving quality and a high level of customer satisfaction. Amazon.com is a demonstrated innovation pioneer; it has created electronic trade developments, for example, 1-Click requesting, customized shopping administrations and simple to-utilize inquiry and peruse highlights. Shopping at Amazon.com is quick and safe, consolidating a straightforward requesting framework, secure credit card
It took the company till 2001 to be profitable because of its great financial performance. From there they sold 19.6 million shares from which they raised $1.7 billion dollars. Today, Google has continued to expand from being a Web search company to offering an increasing array of services. It has now over 50% share of the total search market. In 2005 Google incorporated "Google Payment Corp." as he is working on a PayPal-like payment system.