Social media has make the world become a global village. In the global village, everyone can search many different information on the Internet. “Social media marketing is an influential marketing method” (Chang, 2014). Many different countries people will see the information, if company put the information in the social media. Communication was a very big problem because different countries have different language, but the company can use social media send the different kind of language information to different countries.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.
People use this to connect with others they know and to keep updated on the most recent events in their community. The social media accounts are treated like a social hub to stay connected. The reason social media can be seen as a virtual community is because the constant communication between people everyday. Instagram and Snapchat are programmed to suggest people to befriend based on your own friends. This creates a network of users and the cycle goes on creating greater social media networks.
Take time to check out what’s out there, scope the competition and understand your target audience. Develop relationships for potential partnership opportunities in the future. Enhance brand presence across social media platforms, increase traffic to company website. Once you have ... ... middle of paper ... ...media, in terms of file sharing, collaborative editing and knowledge sharing. This is also an effective way of bringing employees together to perform new processes and share experiences.
Facebook is a perfect website or instrument to help the business to promote their business because they can fill it with important information about the business and allow people to discover the benefits and purpose of the business. In this website, they can put anything like videos, announcements and many more to advertise their business. It also allows the people or the customers who tried experiencing their services to rate the business base on their performance, and they can suggest freely by just messaging and commenting to their Facebook page, profile or group. Although, it takes time to develop a relationship with the potential customers but it will be all worth it if the company built a strong foundation with the customers and gain their loyalty and trust. Influencing the customers to purchase a product, the company needs to consider the perception of the customers in the brand.
It helps marketers to be tech savvy and stay up to date on recent blogs such as Disqus and observe what new trends are catching consumers’ interests and develop a product mix and pitch ideas among colleagues that competitors may not be aware of. For example, Facebook promotes “Pages to Watch” feature also allows you to track posts from your competitors, or any other Facebook Page you want to observe closely. This includes stats on the most
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.