Relationship Between Advertising And Advertising

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An advertisement plays a big role when it comes to the success of the product. When you see an advertisement on magazine or on TV, it is very simple and direct and most audience because the main goal is to deliver a direct message to the customer. Advertising is a way to connect a good to a need, and it is also a suggestion to let the audience know by consuming the good the need will be fulfilled. Behind an advertisement, there are marketers who spent a long time researching the demographic and geographic to gain a clear vision on who their target market is. Next step, they will make a decision on who they are trying to target, what type of lifestyle are they trying to present and the age group of consumers…etc. Final step, and this is when …show more content…

It 's the part that involves getting the word out concerning your product, business or the service you are offering. Advertising and marketing are key elements in a company 's success. One cannot be used without the other. A relationship between marketing and advertising can be seen in the use of advertising to promote other types of marketing tactics. For example, advertising can be used to promote a raffle drawing or a promotion offering a cash prize for fulfilling a stated condition, which is a part of the marketing strategy. Advertising may also be used to promote offers like the buy-one-get-one-free marketing tactic. Managing the use of advertising to promote these tactics involves such marketing decisions as to the type of method to use, how much the advertising budget will cost, and the frequency with which the advertisement will run. There are different types of advertising methods and the most traditional is print advertising. Print advertising has been around for many decades, so it is one of the most original method of advertisement. Print advertising included magazines, flyers, newspapers and banners. This was the most effective way of advertising back in the days and it reached a large amount of consumer base. Print advertising remains quite popular for a long period of time up until we discovered

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