The History of Advertising
Advertising is dated back to the Christian Era. One of the first known methods
of advertising was outdoor signs, they would be painted on the wall of a
building and were usually very eye catching. Archaeologists have found signs in
the ruins of ancient Rome and Pompeii which advertised travelers to go to a
tavern situated in another town. In about the 1440's there was an invention of a
movable-type of advertising which was a printing press. In the 16th century some
companies had a trade mark which was a two or three dimensional picture or sign.
In both volume and technique, advertising has made its greatest advances in the
U.S. In the early stages of U.S. advertising it was hard and expensive to
advertise nationally because the U.S. was still undeveloped and there was little
of no means of transport, distribution or communication. Eventually certain type
of manufactures thought of the idea of bypassing wholesalers, retailers and
using catalogs. Mail orders and pamphlets appeared around the 1870's. Late in
the 19th century many American firms began to market packaged goods under brand
names. Previously consumers had not been aware of or influenced by brand names.
The first product that had brand names were soap products. In the 1880's a few
brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American
Family and Packer's. Not long after brands such as Royal baking powder, Quaker
oats, Bakers chocolate, Hire's root beer, Regal shoes and Waterman's pens were
nationally advertised. In the early 1900's America began to become aware of such
brand names like Bon Ami, Wrigley and Coca-Cola. After World War 1 advertising
developed into a business so big that it was almost a trademark of America
itself through the eyes of the rest of the world. This was expanded by technical
improvements which made transportation, communication and graphics work easier,
cheaper and better.
The invention of electricity led to the illuminated outdoor poster,
photoengraving and other modern printing inventions helped both editorial and
advertising departments of printed journals. In the 1920's the radio was
invented and this developed a whole new technique of selling, by voice. During
World War 2 the American advertising industry founded the war advertising
council this used modern advertising to strengthen the American war effort. The
organization still continued after the war was over as ‘The Advertising Council'
this was used to function for the publics interest. Printed and broadcasted
Evidently, these two guys know how to sell something. When I see an advertisement, I see them like Solomon and Charles did. They are like businessmen trying to sell a product. The advertisements aren't just selling a product to Americans, but rather the advertisements are directed towards a targeted market. For example; a commercial that wants to sell a regular beer will show normal guys hanging out. They could be at a bar, fishing, or having a picnic. The people will be having a fun time. The targeted market would be mostly men because in the commercials it's mostly men with the exception of a beautiful woman here and there.
Advertisements cannot triumph unless they capture our attention. Advertisers use different strategies like slogans, pictures,claims so those advertising messages do not forgot by the audience and persuade people to buy the product being sold. The language used in these various forms of media has a huge impact on their effects on the consumer. William Lutz, the author of “With these words,I can sell you anything” and Charles A. O 'Neill, author of, “The language of advertising” have contrasting views about the system of advertising. Lutz and O’Neill have different approaches of persuading audience about their views on language manipulation in advertisements.
Consider for example, the radio and television. The radio and television (before the advent of the internet) were monumental in their effects on transmitting culture, products, and ideas accross vast distances of the United States. Suddenly American’s could relate to the horrors of war overseas, as well as they could learn of each other’s culture, or product. Of course, this was not the same as being able to transport them there, though newer, better, faster forms of mass transit would be developed to help facilitate just this. But all of these developments pale in comparison to almost a half-century later, with the rise of the internet, and with the increasing array uses for it, in the modern day. +++====
The product I chose to research was Listerine mouthwash. Listerine was first invented as a surgical antiseptic in 1879 and later repositioned as an oral care product to dentists in 1895. Listerine was the first over the counter mouthwash sold in the United States in the year 1915. Since then the brand continued to expand its product line consisting of different types of mouthwashes targeting specific areas of oral concern. Listerine’s product mix is not limited to mouthwash, but also includes gel toothpaste, breath freshening strips and mouth freshening sprays.
It is clearly highlighted in “In Praise of Advertising” by John Hood that advertising, while acting as “a powerful force,” has certainly been heavily criticized for numerous reasons—among it being “its apparent excess,” “wastefullness” and “bringing into being wants that previously did not exist.” It is in fact interesting that Hood claims that advertising reflects the “triumph of the consumers over the power of producers and vested interest.” This may seem trivial for many people, but the secret behind “brand loyalty” is influential in many consumer markets. For instance, an iOS user would preferably stick to Apple devices as would an Android user to his/her Samsung phone. Ads fuel this “attachment” and is then supported by the actual performance
always bought to the reader and so this is why I came to believe that
L’Oreal was started in 1907 by French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole. By 1912 his hair products were sold in France, Netherlands, Austria and Italy. In the mid-1930s, Schueller moved into the hygiene and toiletry sectors of the cosmetic market with great success. L’Oreal soon earned the reputation as the leader in European hair coloring and skin care products.
to be on a global scale, and how it became one of the main factors made
While talking about advertising, it is also worth mentioning what a slogan in advertising is, because for many people it is the slogan that creates a given advertisement. Taking into consideration, the definition from Oxford Advanced Learner’s dictionary:
Universal Studio’s have had 11 developments of their logo in-between 1914 and 2013. The first five of which are very rare to find. The first logo used between 1914 and 1919 shows a Saturn like shape, with ‘Universal’ written in the top half of the circle, ‘Films’ in the bottom half, ‘Trademark’ in very s...
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.
This study sought to address the issue of autobiographical advertising, and how advertisers play off of people’s emotions and memories through the art of advertisements. The purpose of this study was to see if using this form of advertising causes people to develop false memories about their past. This topic is important to study because it shows how advertisements can sometimes lead to the cause of people developing memories that actually never happened to them, which causes them to be able to relate to the advertisement better and become more interested in the product or place that is being advertised.
to buy a given product. Marketing is a very important method of showing off your
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.