Advertisement: An Illusion

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The Illusion of Advertisements

Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.

The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.

The language used to communicate is simple and plain, with no use of complex vocabularies. The one sentence phrase is meant to give the viewer the result of taking an action after seeing the advert- “wishing they would go to church sooner.” It is difficult to decipher the advertiser’s reasons for the choice of words but this wholly depends on their target group or the societal structure. The advertisement does not involve any music or video since it is meant to appear in the print...

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...e in advertising depends on the way it is presented, the values, beliefs, and the cultural norms of the niche society that form a background for the selling message.

Works Cited

Chait, Jay. "Illusions Are Forever." Forbes. Forbes Magazine, 10 Feb. 2000. Web. 08 May 2014.

Creative Account, “One Minute briefs: One rule, one minute, Create an ad”,One Minute Briefs. Retrieved may 8 from

Judith Nadell et al. The MacMillan Writer: Rhetoric, Reader,Handbook.

New York: Macmillan, 1994. 301-307. Print

Kurtz, Dave. “Contemporary Marketing Mason, OH: South-Western Cengage Learning.” (2010).

McClintock, Ann. “Propaganda Techniques in Today’s Advertising.” Eds.

Chait, Jay. "Illusions Are Forever." Forbes. Forbes Magazine, 10 Feb. 2000. Web. 08 May 2014.
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