Digital Manipulation: Jennifer Aniston Aveeno Commercial

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Digital Manipulation - Jennifer Aniston Aveeno commercial Advertising is as old as civilization and commerce. In Latin, advertise means "to turn toward.". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Today, businesses beckon potential customers with attractive business signs, pamphlets, brochures, billboards, radio advertisements, TV communications, email advertisements and many other advertising tools. For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones. Advertising has became a race, a race of passing information to customers in order to change their buying decisions. Because of that, it is difficult to keep the content of an advertisement true to the fact. Facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new images of the product to expand the role of their actual service. In order to win the race, brands sometimes exaggerate the result of their product to win more customers by using external tools or software. In the digital world everything can be done to a photo, and sometimes it changes the meaning of the image. In many areas of advertising (such as the fashion beauty world, health, fitness, diet pills, cos... ... middle of paper ... ...h expectations, only to be let down or disappointed. Annotated Bibliography for Digital Manipulation- Jennifer Aniston Aveeno commercial Jennifer Aniston's $141,037 Beauty Routine: wikipedia Photo manipulation: wikipedia Advertising: Other source:

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