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origin and development of advertising
Advertising in the latter half of 19th century
origin and development of advertising
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The Influence of Advertising
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
The documentary film “The Persuaders” is a great film that captures the evolution of advertising. The film is broken up into six distinctive segments. Each segment can be viewed as a specific moment in time where advertisement evolved in order to survive in the fast paced society we live in. The film starts off with a crucial concept of standing out. The narrator mentions in the first few minutes of the film that companies are struggling to come up with new ideas for advertising. This may seem not so much of a big deal but, the narrator goes on to explain that as the years progressed, the number of advertisements increased exponentially. It had gotten to the point where people began to pay less and less attention to advertisements. One of the people interviewed for this film was Naomi Klien, author of “No Logo”. Naomi stated that consumers are like roaches, you spray them and spray them and after a while it doesn’t work anymore we develop immunities. Seeing the threat that this poses on them, many companies have tried numerous ways to break through what the companies call the clutter crisis. Their need to grab the attention of the advertise...
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...ducts regardless of the circumstances. “Most people are of two minds: As consumers and investors” (Robert B. Reich 2).
Work Cited
Bee, Norman, Guy. ‘The Last Ride”. 2004. Film. < http://en.wikipedia.org/wiki/The_Last_Ride_(2004_film)>
“The Persuaders”. 2004. Film. < http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/>
Katznelson, Ira, Mark Kesselman, and Alan Draper. The Politics of Power: A Critical Introduction to American Government (Seventh Edition). New York: W.W. Norton & Co., 2014. Print.
Nelson, Jessie. “I Am Sam”. 2002. Film. < http://www.rogerebert.com/reviews/i-am-sam-2002>
Reich, B. Robert. “How Capitalism Is Killing Democracy”. 15 Aug, 2007. 24 Apr, 2014. < https://bbhosted.cuny.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_50_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_977636_1%26url%3D>
Dye, Thomas R., L. Tucker Gibson, Jr., and Clay Robison. Politics in America. Ninth ed. Vol. 2. New York, NY: Longman, 2011. 337. Print.
Woll, Peter. American Government: Readings and Cases. Ninth Ed. Boston: Little, Brown, and Co., 1987. Transcribed to HTML on 1997-09-29 by David Wallace Croft.
Ginsberg, Benjamin and Theodore J. Lowi. 2000. American Government: Freedom and Power. New York: W.W. Norton & Company.
Street, P. Capitalism and Democracy "Don't Mix Very Well": Reflections on globalization, February, 2000. Z online Magazine:
Hudson, William E. American Democracy in Peril: Eight Challenges to America’s Future – Fourth Edition. Washington, D.C.: CQ Press, 2004.
Edward III, G., Wattenberg, M., & Lineberry, R. (2006). Government in America: People, Politics, and Policy (12th ed.). New York, NY: Pearson Education.
O’Connor, K., Sabato, L. J., Yanus, A. B, Gibson, Jr., L. T., & Robinson, C. (2011). American Government: Roots and Reform 2011 Texas Edition. United States: Pearson Education, Inc.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Domhoff, G. W. (1990). The power elite and the state: How policy Is made in America. Hawthorne, NY: Aldine de Gruyter.
Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by entertaining them while selling them a product.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
Schmidt, S., Shelley, M., & Bardes, B. (2011). American Government and Politics Today. In S. Schmidt, M. Shelley, & B. Bardes, American Government and Politics Today (p. 7). Boston: Wadsworth Political Science.
Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisement contains commercial offering, or conscious messages and information. Advertisements have ancient history. In early ages Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertisements became hugely popular when it as carried over to commercial television in the late 1940s and early 1950s (Campbell and Thomas, 2014).
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.