Social Media Market and Its Effects on Consumers Essay

Social Media Market and Its Effects on Consumers Essay

Length: 1022 words (2.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

In the world today brands are looking to connect with consumers more intimately
then ever before by levarging disruptive technology to influence consumer behavior. One such technology that has been growing in popularity in the last 5-years is social media. Many brands are trying to utilize social media to influence the consumer buying process and stir emotions that affect buying behavior. Unfortunately many brands don’t understand that consumers use social media for certain purposes and because of that, they have not been able to build effective strategies to engage customers. Research shows that brands are underestimating the psychology of what makes consumer behave unique on each specific social media channel (i.e. Facebook, Twitter, Instagram, and Etc.). Brands are needing to tell better stories, while respecting each social media channel to affect consumer behavior. Social Media Marketing affects consumer behavior though channel specific content sharing, engaging in 2-way conversation with customers, and native story telling on each channel.
There are an estimated one billion people using social media channels as of 2013, with predictions of continued growth for the foreseeable future (Schniederjans, 2013). The rise in social media usage has dramatically affected consumer behavior and their relationships with brands. Social media has created the ability for an increase amount of user-generated content for both businesses and consumers. An increasing number of businesses and individuals are using social media to find either an audience or follow individuals and brands they care about. Schnieferjans reports that although social media has been criticized for it’s word-of-mouth information and reduction of social capita, that...


... middle of paper ...


...n hear what consumers are saying about their wants, needs, and desires, instead of always pushing content on consumers. This is vital for brands to understand and capitalize on in their social media strategy.
Social Media has opened up a new and powerful way for brands to understand consumer behavior. With any new innovation, one must learn how to use it properly to maximize the full potential. To effectively leverage social media to change consumer behavior, brands need to listen, natively story tell, and tailor content depending on each unique social media channel. To sum up, brands need to invest wisely with social media and make sure they have talented and strategic people driving their social media presence. Just because you have a Facebook or twitter, doesn’t make you a social marketing expert. Brands need to understand this to have a stellar digital strategy.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Market Failures And Its Effects On The Environment Essay

- Market failures can stem from externalities that cause the market to not be at equilibrium, thus causing harm or less benefit to society and the environment as a whole, however, this can be corrected by government involvement. There are negative and positive externalities that exist outside of market transactions that can have effects on third parties not directly involved in the consumption or production of the good (Market failures and externalities. (n.d.)). These externalities affect the optimum level of equilibrium, consequently causing market failures....   [tags: Externality, Market failure, Social cost]

Strong Essays
948 words (2.7 pages)

Essay on The Effect of Ethics in Advertising on Consumers

- The sun is shining and there are palm trees in the distance. A vast beach stretches until the cerulean water washes over the shore. A man is sitting in a beach chair, sipping a beer, while being fanned by multiple woman in string bikinis. The faint sound of crashing waves is in the background. He looks at the camera, and says, “Life is cool.” Then the logo of a popular brand of beer appears on the screen. This television ad for a popular beer is the perfect example of advertising puffery. It exaggerates what will really happen if you drink their brand of beer (AdContexual)....   [tags: Advertising, social commentary, analysis]

Strong Essays
1976 words (5.6 pages)

Nestlé Corporation, Farmers and the Consumers Essay

- Humans adapted to everyday situations. If they are in unfamiliar environment, our mind will switch to a survival mode. Corporations had the same instinct; it’s their job to make a profit and make the customers happy. When I read “Nestle’: Sustainable Agriculture Initiative”, the stakeholders played a central point on how the company found a solution to SAIN (Sustainable Agriculture Initiative Nestle) to make the company more profitable. The three main stakeholders in this report are Nestlé Corporation, farmers and the consumers....   [tags: bad reputation, stakeholders, business analysis]

Strong Essays
619 words (1.8 pages)

Social Media And Its Effects Essay

- Introduction With the technological advance, social media is in its golden era. It becomes a huge hub for expressing ideas and promoting rapid communication. The world goes crazy with social media and rapidly participates in this hot communicating trend. This turns social media into the vast broadcasting tool that corporations try to use as new propaganda channels. That mindset leads to huge investment on social media activities. Small business, medium companies, even big corporations gradually go online....   [tags: Corporation, Business, Sociology, Social media]

Strong Essays
1479 words (4.2 pages)

Collection of Consumers' Data Essay

- Topic: Collection of consumers’ data by the private sector. General Purpose: To argue Specific Purpose: To argue why the private sector should be allowed to collect consumers’ data. Thesis: The private sector should be allowed to collect data on consumers because: (1) doing so provides a valuable source of revenue for businesses, (2) it allows advertisements to be more relevant, (3) it would not conflict with the interest of those truly concerned with privacy. Introduction I. [attention getter] Before you entered class, you were watched by security cameras....   [tags: private sector, advertisements,retailer]

Strong Essays
1807 words (5.2 pages)

Components of a Legally Astute Social Media Marketing Manager Essay

- Due to technological advancements and the mainstream culture of the United States, businesses are looking for more proficient ways to advertise and sell their goods to consumers. Since the internet and social media have taken off in popularity, consumers are noticing that social media can lead them to better sources for purchasing goods. Just as consumers are realizing the importance of social media, businesses have turned to using social media as a filter to reach their business and marketing goals....   [tags: mainstream culture, consumers, internet]

Strong Essays
1394 words (4 pages)

The Effects Of Social Media On Our Lives Essay

- Today we live in the era of Social Media. Children are growing up surrounded by mobile devices and interactive social networking sites such as Twitter, Facebook and YouTube, which have made the social media a vital aspect of their lives and it seems that they cannot live a day without posting something on the internet. The other day I was in a park with the kids I take care of and I remembered hearing some moms discussing how their children are now being notified if their soccer practice or dance class is cancelled or modified by their coaches on the teams “twitter account”....   [tags: Social network service, Twitter, Facebook]

Strong Essays
721 words (2.1 pages)

Disney Target And Train Our Youngest Consumers Essay

- How do Disney target and train our youngest consumers. Disney is one of the companies that targets and trains young consumers. Disney are targeting both young boys and girls consumers because of there movies and shows they playing on there channel. Disney target children by using there channel on television to show kids about Disneyland. Disney trains young boys and girls at a young age about how to be sexists. Disney is targeting and training our young consumers because how they market there product and what they show and talk in there movies and shows like Cars and the princess movies for boys and girls....   [tags: Gender, Gender role, Walt Disney, Boy]

Strong Essays
1065 words (3 pages)

Essay on Timberland's Response to Their Unexpected Non-Target Consumers

- ... Conventional marketing wisdom, would have us believe that additional customers means more sales, but is every customer good for the brand. Is it possible for the brand to have a bad customer. Literature Review(see Table 1 & 2 for summary) Defining Brand Remixing Brand remixing is the public adoption of a brand by non-target market consumers, who attach their own unique set of associations to the brand. Past research suggest that consumers construct their self-identity and present themselves to others through their brand choices based on the congruency between brand-user associations and self-image associations (Escalas and Bettman 2003)....   [tags: marketing, remixing, brand]

Strong Essays
1942 words (5.5 pages)

Crude Oil On The International Market Essay

- heightenof crude oil in the international market. Nationally, the crises constitute a great threat of unimaginable magnitude to the economy as the nation loses quite a large number of oil barrels to pipeline vandalizing every year. One then wonders why the persistent youth restiveness and militancy in the oil-rich region in spite of the claims of the oil companies to be doing enough in terms of Corporate Social Responsibility in the communities. It is against this backdrop that this study examined the acclaimed Community development projects of one of the Multi-national oil companies- Shell in host communities in the Niger Delta....   [tags: Sustainability, Social responsibility]

Strong Essays
1081 words (3.1 pages)