Essay on Roles of Advertisement on Society

Essay on Roles of Advertisement on Society

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Since the establishment of commerce, merchants have persuaded audiences into buying their product. This is call advertisement, which originates from the Latin advertere. Advertisements vary depending upon what the merchant is trying to convey. From grocery shops to presidency elections utilize them to prove to a specific audience that their product is convincing, reliable, and necessary. Currently, due to modern technology, we are bombarded with much information everywhere, on the Internet, on the TV, on the radio, on the roads, at grocery shops, at work, and so on. Wherever we look, there is something or someone trying to sell us a product. Today, advertisement plays an important role in our society’s behavior, as we are constantly fed with it.
To begin, advertisements tend to focus on children, as their minds are easier to influence, due to the lack of understanding of things. Toy companies, for example, may convince children, through TV ads, that the product offered is unquestionably necessary to have, and since children have no knowledge about expenses, they are more likely to encourage their parents into buying a product. Therefore, as a result of companies focusing on kids, businesses have a greater possibility on being successful at selling their product. Nonetheless, as children learn about what surrounds them, sometimes the information put out there might not always be appropriate for children, and consequently, youngsters may interpret things drastically different. For instance, a child may desire to live the life that is shown in an advertisement or may think that a commercial about someone doing something wrong is right. While this is to true to a degree, what makes the difference is the responsibility of parents ...

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... and subconscious level.
All in all, the main purpose of advertisement is to persuade a specific audience into buying a product. However, along with this purpose, there are other results that can be caused by a variety of factors. With Children, the interpretation of a commercial has endless possibilities, since their knowledge with regard to their surroundings it is yet very limited. Additionally, Much of the information used to influence people is often unrealistic; for example, clothing models, besides working out daily, are retouched by software to make them as what the media considers perfection; thus, creating unreachable expectations for people. Lastly, besides the psychological impacts commercials have on society, we are constantly flooded with advertisements everywhere, promoting or increasing the possibilities of one’s behavior based on the media.

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