Propaganda Techniques Used In Advertising

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Today, children are bombarded everyday with a significant number of ads that can affect their reasoning for the future adults they will become. The desirable products shown by colorful ads are enough to convince a kid to want a toy or game. These ads are clearly overwhelming children with a variety of goods they will want them all and lose a sense of critic for them in order to prefer just one instead of a dozen he sees daily. Unfortunately, almost every 15 mins there is an advertisement suggesting that kids should have those products by making them “needs” instead of “wants.” Propaganda techniques specifically used for children are blinding their critical thinking by showing that it is more important if it looks cool rather than if it is useful. One commonly-used propaganda …show more content…

They persuade by making the product seem used by everyone. It introduces the kid into following a particular fashion, and makes him feel odd if he doesn't. For example, the nerf guns ad which uses almost teenagers that make the game look cool and they are have it and motivate the children to have it otherwise you will lose the opportunity to play with the others that do have them. Moreover, the same ad finishes with “It is Nerf or nothing” suggesting that everybody uses it because it is good, otherwise you won't be cool like the rest that do. In conclusion, the power of advertising today what's become very effective through TV, and unfortunately children are mainly victims of these previous techniques. As Ellen Goodman explains in “Family Counterculture”, the parents have to fight the cultural imposition that affect the integrity of children. They slowly raise consumerist children that won't have the same perks of those who weren't raised with today’s ads. For these reasons, it is important to notice this ads that slow the kids’ critical thinking should be fought, even though it is the challenge of 21st century

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