Social media is a phenomenon unlike any other in its ability to grow and reach millions of people so rapidly. Facebook achieved 100 million users in 9 months, whereas television only achieved 50 million users in 13 years and the internet only achieved 50 million users in 4 years.(Osburn 7) These statistics show that social media is clearly a massively expanding platform, overshadowing television. One explanation for the explosion of social media is because of how accessible it is, both for advertisers and consumers. Provided the consumer has internet, almost all social media sites are free, this is what brings in people of all ages and financial situations. On the advertisers side, setting up a social media page for their business is free as well. This is the reason that social media is on the rise in the world of marketing. Advertisements in newspapers, and commercials on big television channels are very expensive. (Osburn 8) Advertising on social media helps cut the cost, while also gaining high returns. Because of the easiness and affordability of social media many new smaller businesses can now construct effe...
... middle of paper ...
...se Twitter or Facebook instead, both of which are free. This serves as a cost effective solution to keeping buyers informed and happy.
It is clear that social media is changing the landscape of this world and marketing is no exception. As technology becomes more and more present, older forms of advertisement and marketing transition to this world of technology as well. Social media has given business many tools to improve their marketing and in turn earn more profits. The ability to reach millions of consumers through social media has broadened horizons. The communication that social media gives has improved customer relationships. The potential to hone in on a target audience is greater than ever before. All these strategies must be implemented to form a successful marketing strategy. Those who refuse to adapt get left behind while those who do grow and succeed.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- With the increasing usage of social media, they have undoubtedly become even more important as a source of qualitative and quantitative information and have become a most vital source of news and people’s opinions on a wide variety of topics. The emergence of social media tools has generated a diversity of textual information containing hidden knowledge for businesses to leverage. In particular, marketers are able to sift through huge amounts of social media data to discover brand popularity and patterns of interest so to achieve a competitive advantage for companies over their competitors .... [tags: Twitter, Social media, Web 2.0, Text mining]
821 words (2.3 pages)
- On the other hand, social factors entail risk to privacy, therefore, the second part of the essay focuses on such aspects. First of all, Facebook users share accurate personal information without much consideration about harmful consequences it may have to their privacy (Rosenblum, 2009; Young and Quan-Haase, 2009, p. 265). Information users used to believe are private become public nowadays. One of the reasons of such phenomenon lays behind the level of trust the social networking site gains amongst its users.... [tags: Facebook, Social network service, Privacy]
1421 words (4.1 pages)
- Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence. 1) See what social media channels your business is already on. Every business, even B2b, should have a Facebook, Twitter and LinkedIn. These are the most popular social networks and having a presence on these channels is necessary for your business 's reputation.... [tags: Social media, Social network service]
725 words (2.1 pages)
- A Use of Social Media in Businesses The study of Harvard Business Review Analytic Services (2010) showed some interesting facts. The research has been implemented by surveying 2,100 companies in 2010. It might be a little old, but its results are much understandable and authentic. It revealed 75% of companies did not have an idea where their customers were talking about. And, approximately 30% of them just have been using social media without measuring its effectiveness. It could look like that companies were struggling how to utilize social media in businesses at that time.... [tags: Marketing, Sociology, Social media]
1517 words (4.3 pages)
- In today’s society, social media has become such a big part of our daily lives, affecting not only our “social” lives, but our works lives as well. Social media in the workplace can be a valuable tool for businesses but it can also cause serious problems on the job. Employers are faced with the need to develop social media policies that allow the company to secure the positive benefits of social media use while minimizing the negative effects. Problems occur when employees abuse the ability to have Internet access for personal use during work hours, post inappropriate things which negatively affects their online presence, or issues can easily arise in the hiring process.... [tags: Employment, Social media, Working time, Facebook]
2133 words (6.1 pages)
- Introduction We as a group of ESL-5315 decided to study the impact of social media on students. The effectiveness of social networking depends on what purpose the students are using social networks for. Irrespective of whether social networking is favourable or unfavorable, numerous students use social media on a daily basis. Schill (2011) states that social networking provokes negative thoughts and ideas in students’ minds and they tend to get addicted to drink and drugs. Several researchers are working on the area of impact of social media on students’ lives and how social media influences students retention in schools.... [tags: Facebook, Social network service]
745 words (2.1 pages)
- I have chosen this topic to write about because of several reasons, I am a teenager who does occasionally use social media and utilize things like acronyms and emoticons. The next reason why I would like to write this is because, I personally have had people look down on me because of this and I have a personal interest in this subject as well. The reason why I have chosen this is because it is easy to say that social media has had a negative effect on language; therefore, I would like to create an essay that provides both sides of the argument as well as the evidence that the claims are based on.... [tags: social networking, emoticons, acronyms]
1225 words (3.5 pages)
- Enslaved by Social Media In today’s society, we are surrounded by the use of technology, mobile phones, computers, and tablets that easily lead us to going online to surf the web. In addition to the use of technology everywhere, social media has also become one of our best friends. Although social media is known to have helped us connect and communicate with almost everyone we want, the effects of it is certainly building up as social media addiction has become a common thing among many of us here in the 21st century.... [tags: Internet, Social network service, Twitter]
1416 words (4 pages)
- Social media is define as a subset of web 2.0 technologies that include all online social networks, Weblogs, Wikis, Twitter, and Facebook, text messaging, among others, which provide online collaboration, information sharing, and collective intelligence for the people (Van Niekerk & Maharaj, 2013). It has revolutionized the way people communicate and socialized on the web. This essay will be focusing on the social media impact on society through election campaign, military operations, civil disturbances, transparency, personal privacy, and organization reputation.... [tags: Facebook, Social network service, Twitter]
1089 words (3.1 pages)
- “We’ve come along way Baby” seems to be a cliché that fits well concerning how far we have come in a relatively short period in regard to computers, the technology surrounding them and how they are used for communication. It took around one hundred years to get from the telegraph to the telephone. It was less than 50 years later that the first computer was being programmed for use. Computers evolved over the next 75 years to become a key component in how we communicate to others and to the world at large.... [tags: Social Networking, Facebook 2014]
910 words (2.6 pages)