V. What is Social Media
E. Identify the functions and strategies that characterize social media.
Social media is defined as a group of Internet-based applications built on the ideology and technological foundations of Web 2.0 that allow the creation and exchange of user-generated content (Kaplan & Haenlein, 2010). The early 2000s spawned websites, such as MySpace, which offered user profiles and friendship, as well as LinkedIn for business professionals. The social networking website LinkedIn, is used by business professionals to collaborate, seek future employees, plus maintain business contacts. This would eventually be the first social media wave. Then, in 2004 Facebook launched, YouTube in 2005, with Twitter following in 2006, transforming the social media landscape forever. Prior to and proceeding 2010, an abundance of social media websites existed, such as Instagram, Flickr, Foursquare, Groupon, Pinterest, Blippy and Google Buzz. Suddenly, utilizing social media in business strategies became expansive. For example, business websites began including their social media addresses on their pages,
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The decision-making procedure will continue to be complicated for individuals, despite the media tools used to communicate. The six paradigms of communication theory are essential to our understanding of effective communication: social psychological theories, psychological models, drama theories, audience-centered theories, contextual theories, and hybrid models (Mahoney & Tang, 2016). Understanding individuals’ internal insights and beliefs regarding their surroundings, their vulnerability to mass communication, their basic routines, their response to media communication, the effect of being exposed to numerous media platforms, plus a combination of the above mentioned elements, each contribute to communication theory and its societal
Baran, Stanley J., and Dennis K. Davis. Mass Communication Theory: Foundations, Ferment, and Future. Belmont, CA: Wadsworth Pub., 1995. Print.
Messages distributed by institutions such as the media have the potential to reach very large and anonymous audiences in a process called mass communication. In the movie Super Size Me, Morgan Spurlock documents a month of eating McDonald's, only to prove how food media affects the way Americans are living extremely unhealthy lives. According to The Mediated Communication Process (modified Westley-MacLean model) communication starts with an event, which in this case is the two teenage girls that decided to sue McDonald's for their obesity, then there are sources, a message, a communicator, another message and then the audience.
Synopsis/Support: The main goal of this study is examining the third-person effect in public relations, and the factors of it through using the social comparison theory. The third-person effect “occurs when an individual believes that mass media content has greater influence on other people than on himself or herself, a belief that often leads to subsequent action.” The article described two components of the third-person effect, which are perception and behavior. Perception is about the belief that the media impacts other people more than we think it impacts ourselves. The behavior component either “prevents harmful communication or support for beneficial communication.”
With the way the world is now it should be no surprise to anyone that social media has very literally taken over the world in this day and age. From late 2008 to early 2009 the size of Facebook users doubled from 100 million to 200 million in eight months, and was already up to 400 million by early 2010. Twitter also raised its number of users in 2009 from 4.5 million to 20 million (Zandt). With a few clicks of a button or taps on a screen, a person can be connected to family and friends in every corner of the world and even see what their favorite celebrities are doing with their lives.”Social media defines an array of internet sites that enable people from all over the world to interact. This can be through discussion, photos, video and audio
Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s popular social media sites include Facebook, twitter, pinterest, instagram, vine, YouTube, and LinkedIn. Facebook is used as a basic social media site. People can share pictures, videos, and “status updates” to let people know how they are doing or exciting things going on in that person’s life. Twitter can is similar to Facebook, but updates are limited to one hundred – forty characters. YouTube is a site specifically made to share videos, which is its only function. Vine is used to share 6 second video clips, instagram is a picture sharing website, that just recently allowed sixteen second videos to be shared. LinkedIn is used for employers to find prospective employees and vice versa.
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy” (Don tapscott, dontapscott.com). Social media are websites and applications that are being used for social networking. Social media is continuously growing with every single update and every new social network that has been created. Social media is changing the way we communicate. It is being used in a large variety of ways at an incredibly large rate.From talking over a social network like Facebook, Twitter, Imessage and sms, to advertising all different kinds of products over the world wide web. Social media is becoming a major part of our lives. Social media is affecting society.
In recent years, social media have played primary roles in society. It helped overturn a government, revamp the way advertising targets consumers, and address many social issues. Social media is a very broad term; a system of websites and applications used to communicate through the Internet. Social media consists of social bookmarking, news, photo and video sharing, and networking. Theses websites and applications have one major thing in common; users are able to interact with one anot...
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.
Mass communication is to use a source or medium to reach a large audience to communicate your message. People are communicating with each other since the evaluation of human, and with the passage of time it become more and more advance. After the emergence of media and development of new technologies, it gave birth to different media theories and these theories showed a transformation over the last two decades. Mass media communication theories divides in four following eras:
In today's world people cannot live without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles.
The explosion of social media has taken over our lives with a statistic of 2.03 billion social media users around the world. Social media has changed the ways in which we communicate; we use it to develop profiles, communicate with both friends and strangers and share our thoughts on our interests. We are moving from an era of interpersonal communication to constantly communicating online. In this essay, these ideas will be explored by underlying the affect of social media on human communication and how it influences our behavior in the real world and the online world.
Social media, a quickly growing and popular knowledge outlet, can become dangerously addictive if the user lacks self-control. There are so many wonderful outcomes from the invention of social media. The biggest being how quickly news can spread. Anyone can share the news that they desire with a few taps on a screen. The fault in this action though, is that false testimonies can be spread just as quickly as true ones. The question is, does the positive outweigh the negative enough for a person to proceed with using social media? Without this innovative creation, though, communication would be dull and boring, so by all means, social media should be used.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
In today’s Globalized world, the developing information and communication technologies have revolutionized all spheres of life. Through these technological advancements various new innovations are introduced and one of them is Social Media. Social Media is playing a significant role in various ways such as social networking, multimedia sharing, marketing and advertising. In present, the establishment of communication process through the extensive use of social media has brought tremendous transformation. In business world social media is growing rapidly and playing an irreplaceable part for every organization. This media uses marketing strategies to persuade consumers that the product or services the company offers are worthwhile. According