INTRODUCTION Role as service app, SuitYourself come to solve the limitations on online shopping such as the disadvantage with online retailing eyewear, whereby the consumers unable to judge whether the products would suit their face shape properly. Consumers were encouraged to use the online shopping methods due its practicality. Hence, SuitYourself app will build customer satisfaction through providing user’s face shape with the eyewear illustrate through the apps and selling/distributing accurate products to the users. Source Image: Glasses.com In nowadays market, online and retail market both have become increasingly sophisticated and originate distinctive services or products. However, with truly outstanding services, many companies …show more content…
SuitYourself is mission by developing the technology advantages as a service app that will help the transaction process of the eyewear business and consumers. Towards the goals, there are several potentials distributions or selling alternatives that the company could practices. DISTRIBUTION …show more content…
SuitYourself could perform an email campaign to drive prospects to the eyewear online retailing brand to learn about SuitYourself services. Moreover, integrated campaign that may include conventions, trade shows, direct mail, telemarketing, webcasts, newsletters, and follow up by sales representatives to discuss the business requirements could be the other possible approach to entice the business consumers. Although B2B requires a longer sales cycle, but this strategy will precedents the company to maximize relationship driven, furthermore with the focused target market it establishes brand identity and recognition to SuitYourself. Towards the B2B channel, SuitYourself app service need to have strong branding whereby it will attract eyewear brand companies such as RayBan or well established ones. It will also require business contract when there was agreement from both parties to cooperate together. Through this strategy, it will lead benefits to both parties, SuitYourself is benefits, where it only needs to provide technology such as services app to the eyewear retailer, while the retailer will make the products available to consumers. Importantly, the eyewear company could increase their product sales from
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
In business-to-business companies, the company is seeking out a smaller, focused target market. B2B companies usually offer something to other businesses that help another company to increase productivity or offer another benefit that the company will need. Therefore, the company must target a smaller group of companies that will have a demand for this product. The target market can increase after some level of success has been achieved. However, because of the focus on relationships throughout the marketing strategy, smaller target markets are easier to approach and to continue building and nurturing that business relationship.
Although the goal of B2B marketing is to convert prospects into customers, the process is longer and more involved. A B2B company needs to focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle. B2B companies use marketing to educate various players in the target audience because the decision to purchase is usually a multi-step process involving more than one person. For example, the goal of an email campaign for B2B is to drive prospects to the web to learn about your products and services.
In the dynamic sportswear market, fashion and innovation are critical to grasping young people attention. We have to track after-sale feedbacks from customers, process and react to customers¡¦ shifting taste and give input to R&D department for improvement.
the global leader in online retail. By taking advantage of the opportunities to capture the market
In this paper I will take you through step by step the process of constructing a personalized tee shirt for sale in a fund-raising effort. I will focus on potential consumers, costs of production, and profit. To summarize all this, "I am going to find out if producing these tee shirts will be a worthwhile investment". To do this, I am going to
The natural progression of the Internet and emerging technologies is towards streamlining our lives both personally and professionally. Instantaneous communications and available on-line services continue to reduce the physical distance between individuals. Almost anything is now available in cyberspace from shopping, schooling and education, on-line trading, banking, to social and political on-line communities. On-line service providers are shifting from a product centric approach to a more personal and customized approach to marketing their products and services. The idea of one-to-one marketing is very powerful and has become an important tool for competing in the interactive age. One-to-one marketing takes a customer-orientated approach to selling; customers are treated as individuals with different interests and needs. We respond positively to individual attention; when we visit a web site we want to see products and services of interest to us not every available product. We do not want to waste our time. For many people, time is money and the convenience factor ways heavily on the decision to return to a web site.
During the observation, the characteristic of consumers can be divided into age, sex, and professions. In Aldo, the purchased groups are mostly female and very few male. Aldo¡¦s targeted consumers are people who are capable of sustaining a higher price range of trendy products. Moreover, the ratio of space used to display female and male products in all Aldo branches is about three to two. Although the display products are updated on a biweekly basis, men¡¦s shoes updates every quarter. Aldo targets mainly in female consumers because female consumers often do luxury shopping. In contrast, male consumers update their outfit and accessories on a more irregular basis. As well, we noticed that female and male in suite would spend longer time looking and try wearing the shoes. Since the shoes these people choose from represent and illustrate his or her professionalism, the style and color of the shoes that they prefer are usually simple, classic and monotone. Younger people aged around eighteen to twenty-five often look for shoes that are trendy, fancy, and stylish. To the young group, shoes play a crucial part of fashion. Last but not least, another interesting point we also noticed is that, unlike women, very few male consumer do luxury shopping. Male consumers usually discover their need first before going out to purchase the product; whereas most female consumers purchase unneeded products due to various factors such as pricing, salesperson, and mood. Men spend much lesser time than woman in choosing and trying his desired shoes. Most man would ask for assistance for recommendations in picking up the right shoes.
As a result of the recent technological advance, customers can easily compare different products and post reviews through Internet and social media and they can also be affected with competitors’ activities and promotions. Therefore, it’s always important to combine their needs satisfaction with positive shopping experience and excellent customer
...be similar to your own and whether or not you want to buy from them (Sid, 2013). Taste also is one of the human sense and it has translate the meaning in the website for the consumer who are thirst or hungry for buying your product that marketer can offer them with a product in resolve the problem of out of stock and the slowly processing system to satisfy them. For example, “Taobao” is a famous online shopping service which has meets the satisfaction of customer in the processing efficient of the product order by customer (Taobao focus, 2014). Besides that, “Taobao” also involved in touch that transform to the website of a marketer is maintain the relationship with customer in the survey form, e-mail a thank you card or birthday card to them after the business transaction which can let the customer feeling close with you will come back to buy again your product.
Observation – In this competitive world, retailers needs to ensure that quality services are delivered to retain the customers and improve the services as per the customer convenience, accordingly strategy must be developed. To attract more customer retail sector must be well organized as there is personal interaction and physical aspects involved that affects customer perception and if customer are happy they are satisfied with services. To sustain in this global economy, retailers have to develop new strategies. Retailers must know to persuade
Nowadays the electronic era makes people search online for almost everything. Business that has an online presence allows customers to access its virtual version any time of day and night. Everyone can research the company’s information, its products and services in the privacy of their own home and after business hours. Business online presence helps reaching more customers, making it easier to market the brand, make sales and build trust. With the big amount of businesses on the market, every company should be available online and take advantage of everything new technologies have to offer.
Consumers are categorized into market segments of individuals sharing common patterns of criteria in the acquisition of their clothes. Users of customized clothes form such a market segment, although not a homogeneous one, which shares common interest in quality. Makers of customized clothing have different work practices, but all of their businesses depend on how they can meet their clients’ needs and wants and how their mutual conceptions of quality meet. Customized clothes are not usually recognized by the brand, neither can they be viewed in shops. Other forms of information are used for predicting quality. A client does not only buy clothing as an end product, but also connects their interaction with the producer, product information, and supplier confidence in the process of purchase that is also matters of quality.