Research paper on Nordstrom

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Nordstrom is one of the top retailers in the United States. With a solid brand image and a sound financial situation, Nordstrom is relentless in their expansion in the US, and are beginning to expand into international markets. Nordstrom takes pleasure in providing state of the art client support and having experienced sales people. In order to hold their position as the most successful high-end retailer in the United States, Nordstrom must continue to figure out ways to improve their brand image and customer satisfaction. Nordstrom’s current business working strategy is successful but I believe there are a few ideal solutions that the organization could apply to further enhance the organization. Due to the aggressive characteristics of the fashion retail store market, it is crucial that Nordstrom preserves an aggressive advantage providing the highest level of customer support as possible.
I intend to summarize three ideal solutions to Nordstrom’s present business strategy. .
1) Expand Nordstrom Rack Stores at a much faster speed than Nordstrom Full Line Stores
2) Implement a more competitive international development plan.
3) Keep the current development strategy and make the internet and mobile shopping sites the business's top priority.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.


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"Nordstrom, Inc. SWOT Analysis." Nordstrom, Inc. SWOT Analysis (2012): 1-10. Business Source Premier. Web. 14 Nov. 2013. "Financial Report Summary Nordstrom" 06 2013. 2013. 06 2013 .
Rau, Niel

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