Pricing Strategy for T-shirts

Pricing Strategy for T-shirts

Sigma Alpha Epsilon is a national fraternity that is subsequently found on campus at the University of West Florida. This fraternity is well - known for having large parties in which the entire campus of students is invited. At the larger parties, the frat prints up tee shirts that depict the party's theme as well as a catchy slogan that all in attendance are urged to buy. This "fund raiser" accounts for a good portion of the fraternity's finances. The fund raiser chair delegate is in charge of all the operations that come with designing and preparing these shirts to be sold to the general public. In order for the fundraiser to be successful, a well thought out pricing strategy must be applied.

Because the design committee for the fraternity works strictly for the well being of the cause, a design is constructed and voted on without a labor charge. Once the design is on paper, the SAE fundraising delegate takes the design to local print shops that specialize in putting these designs on to shirts. An appraisal is made, and the delegate decides which company he is going to go through keeping in mind quality as well as price. Making sure he chooses a company whose shirts will stand up to the test of college students as well as be inexpensive enough to where it can be afforded by these students, he makes his decision.

In this paper I will take you through step by step the process of constructing a personalized tee shirt for sale in a fund-raising effort. I will focus on potential consumers, costs of production, and profit. To summarize all this, "I am going to find out if producing these tee shirts will be a worthwhile investment". To do this, I am going to

go through all the steps in making these tee shirts available to the consumers with the exception of actually materializing them.

POTENTIAL CONSUMERS

Being the SAE Fundraising Chair delegate, It is my duty to take into consideration the potential buyers of this shirt and decide if it is worth designing and selling the shirts. First off, the theme parties that the organization throws for the public usually draw between three hundred and eight hundred people.