Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
This tendency motivates the customers to shop more straightforwardly, spend more money, and helping consumers to have a positive review about the organization thus increasing the organization competitiveness Loyal customers can act as key ambassadors for a particular brand or organization in the sense that they are more likely to recommend or purchase a product themselves. They often associate themselves to the organization in believing in their products and the superiority of their products. It is usually seen that loyal consumers are often willingly buying any products that their preferred organisations release. This proves that loyal consumers provide a key security for organisations as they know that their loyal consumers will stand by
Changes that sale's managers will encounter would include are, trends, fads, and policy changes. Many factors change how sales are done, you need to recognize the changes and be able to act accordingly. As I previously mentioned the customers are a large factor in sales. To become successful you need to make transactions but in time you should be able to get to know your customers and gain relationships that will not ensure but be a better driving force of your sales and ultimately profits.(pg. 10) As a sales manager recogniz... ... middle of paper ... ...portant in retail and business to business.
Cross-selling is when sales representatives improve their sales by offering extra products (O’Brien, A & Ma... ... middle of paper ... ...s long as possible. They are able to customize and personalize customers’ information so they can better attend customers based on their needs and characteristics. This benefit will help sales representative to better attend and satisfy their customers next time they need services t o increased revenue. Other benefit of CRM is that it enables companies to exploit new markets. In order to succeed, it is important for CRM to have employees that accept the change and that customers are one of the most important thing of a company.
There is great opportunity for the organization to cross selling and up selling to customers which are loyal to firms through CRM. This helps the organization to develop the quality and better relationship with customers which also improve customer satisfaction, hence gained customer
“Your suppliers should want to know how they are performing (arcplan, 2014). Outsourcing has become a major aspect of nearly every business, but where these products come from is important in determining if this business should select those suppliers. In an article about firms that outsource products, it states, “As manufacturing firms outsource more parts and services to focus on their own core competencies, they increasingly expect their suppliers to deliver innovative and quality products on time and at competitive cost” (Sharma, 2013). The higher quality of the product a supplier puts out, the higher likelihood of higher pricing amounts. Pricing analysis Pricing is the other major factor in attracting the consumer to the business.
Which define as the percentage of the customers’ purchase made from the retailer (Levy and Weitz ).Sometimes we, as customers, don’t mind pay more, or even travel back and forth to their stores, to meet our personal sales and of course get our specific items. This kind of relationship might require a long process, and personal experiences by the customers. However, this could easily happen if one retailer generates correct and effective strategies to build customer relationship. Assigning and applying strategies to generate customer relationship might also cost a lot of expenses. However, once this particular strategy succeeds, this will lead to increase in customer loyalty, and hence retailers will be able to maximize their profit eventually.
This paper will explain customer delight; however customer satisfaction is a key component to have a competitive advantage. This paper will explain if satisfying the customer is enough to satisfy the customers or do firms need to delight their customers. Literature Review In the past years, there have been an increase interested in services. Manufacturers have realized that their real purpose is to served the customers (Oliver and
By appealing to these customers, they are more likely to remain loyal to your organisation and continue to purchase your products. Retained customers are extremely valuable to businesses and can have a large effect on their performance, especially in the retail industry. A definition by (Little and Marandi, 2003) of relationship in marketing terms is, “…voluntary repeat business between a supplier and a customer where the behaviour is planned, cooperative, intended to continue for mutual benefit and is perceived by both parties to be a relationship.” The definition has more covered than my definition, yet it has not gone into great detail. It explains that the relationship is between the two are somewhat mutual, where both benefit. This has reason, the company has retained its custom, and that the customer will be highly benefited.
Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction. Know the problems of your customers and what they are looking for, then offer them the right products and outline the benefits to them.