Ethics are seen to the basic principles which are needed for the governing of behaviors. Ethics are not merely laws because they are not at all enforced by the governmental statutes. Ethics are seen to be going something beyond these laws. If a high level of ethical behavior has been enforced then it will also compel the individual in behaving in a truthful way. Ethics has wide implications in all fields of life. Ethics are seen to be realty important and values for the salesperson because he or she is the face of the company. Customers are also evaluating the company and its working based on its ethical standards. Salespeople need to make sure that they are having trust and valuing the customer relationship the most. It is also true that there are cases when businesses are experiencing the issues of legal laws and rules. In this way, the customers become distrustful of the company and also stop purchasing its products (Brass, 1998). This can then eventually result in the decrease of the Company’s profit.
The most important aspect is that even an unethical behavior of one salesperson could result in the undermining of the whole company’s reputation. There are some illegal selling activities which are found to be crossing the line. This means that the salesperson is seen to be misrepresenting the truth. The real attributes and properties of the product or the services being sold are not highlighted while only the positive aspects have been shown. The salespersons should have complete information about the product because if they answer the questions of the customers without even knowing the answers could lead to the issues of legal misrepresentation of the product. The issue within the communicating of the product in...
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... trust in the Sear’s Kenmore dishwasher.
The deceptive advertisements eventually harm the customers morally and also tend to play with the trust of the customers, therefore due to this reason; the deceptive advertisements are regarded as morally unethical and wrong. However, it is morally wrong to sell the products to the customers that the salesperson thinks would harm the customer in any way. The advertisements should promote those products that are considered to be ethical and are not in any way causing a deceptive image in the minds of the customers. The sellers and the company should give high priority to the customers and should not come up with deceptive products that may hurt the trust of the customers and would defy them. This however includes a lot of ethical concepts regarding the selling of products based on deceptive marketing and deceptive advertising.
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