Analysis Of The Old Spice

There is something catchy when Isaiah Mustafa tells us about becoming a man, like when he is speaking to the consumers in the Old Spice commercial. Pathos, Ethos, and Logos are used in the Old Spice commercial by evoking the emotional appeal, presenting good character, and by logical reasoning. These three things are what makes the perfect commercial or an ad. It tries to persuade people into buying their product, maybe by an emotional appeal or persuasion. They will even tell you that the viewers are wrong and that a person is missing out, because the people do not own their product. In this commercial by Old Spice, they are trying to sell their body wash. Isaiah Mustafa uses words like “Be a man like me, by using an Old Spice body wash.” By saying that quote from https://www.youtube.com/watch?v=owGykVbfgUE it tells us he will be trying to persuade us from the start.

Pathos tries to strike and emotional appeal to a brand or product. The ad tries to lure men in that does not really have luck with women. It focuses on a man that is desperate to get the ladies, so it tells them that if they buy this product the women will flock to you. It does that by telling the viewer you will own or accomplish what a woman would want or need in a relationship. Isaiah Mustafa uses great grammar when presenting the product. The words that are used flow together smoothly and he uses great hyperboles to state his standpoint. Men or maybe even women might find this ad alluring, because they want these things in life and if they purchase this body wash they might accomplish those goals in their everyday life. Every person wants to be successful in life, so they might think why not give this body wash a